Kelly Products is searching for a marketing specialist for its business services division. The ideal candidate for this position is an intentional communicator, able to work in a fast-paced environment and analyze data to make strategic recommendations. The marketing specialist will collaborate with sales, finance, and operations team members to execute the marketing plans.
Marketing Specialist responsibilities - Perform regular market research including competitor and market positioning
- Evaluate end-to-end customer experience across multiple channels and touchpoints
- Develop & manage marketing plans and promotional messaging for services & products
- Work closely with sales on lead gen and management strategies (HubSpot)
- Work closely with the creative director to manage creative projects
- Create and edit brand content, including blog posts, press releases, case studies, white papers, executive bios, website copy, social media content, advertisements and other marketing materials
- Manage projects with contracted agencies (PPC, SEO, Sales enablement, etc)
- Assist in development of social media strategy
- Assist with development of email marketing campaigns
- Assist in maintaining company websites
- Report on marketing initiatives and project metrics, as well as to brainstorm fresh strategies
Marketing Specialist qualifications and skills 3+ year's relevant experience in marketing
- Ideal candidates will have experience in the following areas: marketing, communications, social media, promotions planning, content strategy
- Preferred experience with HubSpot or similar CRM tools
- Excellent understanding of digital marketing with demonstrated success executing digital channel strategies
- Exceptional written and oral communication skills
- Excellent organizational and project management skills
Ability to work independently and within a team structure