Job Summary
Supports the work of ownership on projects aimed at maximizing company profits and developing sales strategies or marketing campaigns
Duties/Responsibilities/Tasks
Gather and present information on advertising proposals
Create, proofread, revise and submit ads, PR articles, company profiles and product descriptions before due date
Submit Show Guide (Catalog, Directory) listing and Program Ad (if applicable) for expos
Maintain advertising and tradeshow spreadsheets
Proofread and revise company literature, forms, manuals, posters, etc. when needed
Proofread and submit edits for distributor catalog entries when requested and approved
Create and submit graphics for expos when needed
Monitor company website for needed updates and then make the approved edits
Create submissions for and monitor social media accounts
Distribute RSM leads from organizations, publications, GCT web inquiries and expos
Coordinate all internal and external marketing and promotional efforts including merchandising, community relations, public relations, information and events
All tradeshow duties include choosing booth space with input from ownership, all travel arrangements for attendees, booth set up and tear down, furnishings, electrical and packing/shipping of booth and items to and from show site
Analyze, approve and fill RSM and Authorized Distributor/End User marketing material requests
Minimal travel is possible
File marketing department documents electronically
Perform additional job duties as assigned
Education/Skills
Bachelor's degree in marketing, advertising or related field is preferred
2+ years' experience working in marketing required
Ability to multi-task effectively in a fast-paced environment
Excellent problem-solving skills
Well versed in MS Word, Excel, Outlook and Adobe Acrobat Pro
High proficiency in Adobe Illustrator and InDesign is required
Experience with Fiery, Canva, Asana, Vimeo is a plus
Strong attention to detail, good listening skills, the ability and desire to follow directions carefully, excellent communication and organizational skills