Job Title : Marketing Specialist Location : Boston, MA Schedule: Part time up to 30 hours a weekDescription : Most important skillset: - Media copy writing experience, having worked at an external agency, ability to prioritize and juggle multiple projects. Responsible for helping write and develop vocal posts, content copy writing for social and digital landscapes.
Responsibilities • Marketing support for specific programs that are aligned with business, brand and/or corporate marketing objectives.
• Proactively supports small- to mid-sized marketing programs utilizing a variety of media including email, brochures, social media, online and print media. Programs may include sales support, internal communications, local advertising, events and public relations initiatives.
• Works with our internal creative team to coordinate, manage and execute marketing campaigns. Includes management of creative deliverables from brief writing, concept review, execution, and post launch analysis.
• Drives to learn and understand the business needs and competitive pressures of our segments. Helps to develop new initiatives and opportunities based on an understanding of the needs of the business.
• Collaborates with Senior Marketing Managers to develop tracking and measurement for associated programs. Works with manager and partners to summarize results.
Key Skills • Ability to collaborate with internal teams to deliver on shared goals.
• Highly effective project management skills to drive cross-functional programs.
• Strong client/partner support skills to ensure each stakeholder is satisfied with the plans and execution being provided to them.
• Extremely well organized and detail oriented.
• Solid time management skills.
• Ability to work in a fast-paced environment and on multiple priorities required.
• Strong understanding and working knowledge of both communications and marketing areas and the ability to integrate the two fields.
• Strong analytical skills and working knowledge of KPI's/success metrics across a variety of marketing channels.
• Highly effective written and verbal communication skills with a variety of internal and external stakeholders, including peers, management and executive leadership.
Qualifications • Bachelor's degree required
• 3-5 years of demonstrated marketing/communications experience
• Past experience in managing marketing programs and campaigns with external creative agencies strongly preferred
• Financial/Insurance industry experience a plus