Alps Alpine, a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous "First 1" and "Number 1" products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.
ESSENTIAL FUNCTIONS - Conduct research contributing to technology roadmaps and product requirements.
- Create and maintain research roadmaps related to strategic directives.
- Collect and sort relevant information from various sources to support the creation of roadmaps and requirements.
- Attend seminars, technology, and trade shows as a source of information for the planning and advanced development departments.
- Conduct research into the competitive landscape to report market and technology trends and compare to current product offerings.
- Analyze markets to identify opportunities, determine product requirements, and inform marketing strategies.
- Monitor industry journals and keep updated on the latest trends, technologies, and best practices while providing updates on a monthly basis.
- Define targeted customer segments and associated messaging.
- Creation and procurement of marketing materials to be used for the promotion of Alps Alpine products
- Manage the product/brand. P&L Advertising & Promotion.
- Assist in trade show planning, execution, and technology presentations.
- Conduct geographic, demographic, and competitive analysis to inform marketing decisions and strategies.
- Review of government policies, industry standards, and international fields as they apply to Alps Alpine's technology plans.
- Provide support toward the certification and ensure compliance to customer required quality management systems (TISAX, TS16949, IATF, etc.)
- Positions that fall under the functions of Product Development, Legal, HR, IT and Executive Management are required to exercise a higher level of confidentiality and discretion in handling information the positions have access to.
QUALIFICATIONS - EDUCATION/EXPERIENCE AND/OR TRAINING
- Bachelor's degree in business or engineering
- 2+ years of experience in related fields
- LICENSES OR CERTIFICATIONS
- Valid U.S. driver's license required
- Valid U.S. Passport required
Equal Opportunity Employer
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