Reporting Structure
The Marketing Specialist reports to the Director, Marketing and Strategic Messaging.
Qualifications
Undergraduate degree in business, communications, or marketing, and one to two years' experience in strategic messaging and marketing required. Knowledge of latest digital marketing platforms required, including a strong emphasis on email communications. Familiarity with social media content development and implementation across platforms is also important. Experience in healthcare association marketing, including events, membership recruitment/retention, and products/services, a plus. Proven creative and analytical skills, as well as experience developing and launching integrated campaigns needed. Excellent writing, presentation, and proof-reading skills required; strong oral communication, interpersonal, and organizational skills are essential. Experience with HubSpot or a similar marketing automation platform is strongly preferred. Must be team-oriented, with demonstrated project management and client/liaison skills. Ability to handle multiple projects required; experience in web-based marketing a plus.
Key Responsibilities
- Support the Director in implementing strategic messaging; execute prioritized marketing campaigns; track and analyze results.
- Assist with the implementation of targeted messaging strategy for individual Business Units, incorporating overall AAO-HNS/F strategic messaging plan into specific departmental goals.
- Manage email communications to members, scheduling and distributing bulk emails, eNewsletters, and other digital content, maintaining an overall editorial calendar of digital communications to maximize impact to audiences.
- Implement the organization's social media efforts by contributing to content development, scheduling posts, and monitoring engagement across platforms to ensure alignment with overall messaging strategies.
- Collect and organize analytical data for AAO-HNS/F messaging vehicles, including web, email, social media, and print-tracking trends and providing insights for maximum effectiveness.
- Help maintain the annual editorial plan to ensure message consistency and identify opportunities for cross-promotion.
- Support the Communications Business Unit in promoting and maintaining the AAO-HNS/F brand identity.
Specific Duties
- Participate in meetings with Business Unit leaders/liaisons to support the development and implementation of marketing plans in conjunction with overall AAO-HNS/F messaging strategy.
- Draft, edit, and format promotional copy and targeted marketing messages for messaging campaigns. Identify potential cross-promotional opportunities.
- Utilize current marketing platforms (e.g., Hubspot, etc.) to implement AAO-HNS/F messaging campaigns.
- Manage scheduling for all mass email campaigns to ensure maximum exposure.
- Apply dynamic content, graphic elements, and segmentation into email campaigns, when possible.
- Monitor key performance indicators for digital marketing efforts and compile analytics reports sharing results and metrics.
- Execute the AAO-HNS social media calendar in collaboration with other Business Units and Communications colleagues.
- Serve as staff liaison to Academy committee(s), as assigned.
- May participate on an internal team, either through formal assignment, or on an ad hoc basis, as assigned.
- Some travel may be required.
Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing.