Summary Job Summary
Integrates public relations and community outreach with marketing and advertising to ensure consistent messaging and brand adherence in support of market growth and development of Owensboro Health and its affiliates. Responsible for brand development and the implementation of marketing and media relations strategies tactics tailored to key stakeholders, focused on product lines and programs that support the mission and strategic goals.
Job Responsibilities
- Develops marketing communications for Owensboro Health and its affiliates, including assisting with development of marketing plans that incorporate data analysis, environmental assessment, competitive analysis, etc. to promote and increase volume and monitors results.
- Monitors output for quality, consistency, and relevance in current market conditions.
- Develops corporate communications systems to inform, educate, and support business objectives.
- Mentors team members and provides technical guidance.
- Develops product line driven advertising and public relations (PR) campaigns, activities, and events utilizing demographic market data for targeted populations.
- Develops original, creative concepts and content for branded collateral.
- Develops and monitors adherence to corporate brand identity.
- Develops detailed marketing and communication strategies and methodologies for internal and external audiences (team members, physicians, corporate, consumers, etc.).
- Develops marketing content, writing/editing of traditional and new media collateral; coordination of community outreach and promotional events; multi-media advertising.
- Develops web-based marketing, social media, and intranet communications.
- Oversees video production and editing.
- Stays abreast of marketing and communication trends and technology; stays current with software and equipment needs.
- Develops and maintains relationships with vendors and media contacts; provides accurate and appropriate information.
- Researches and applies industry benchmarks and practices.
- Understands marketing, advertising public relations, and corporate communication principles.
Qualifications
- Bachelor's degree or higher in Marketing required upon hire OR
- Bachelor's degree or higher in related field required upon hire
- A combination of education, training and experience may be considered in lieu of degree.
- A minimum of 4 years' relevant experience required
- No licensure/certification/registration required
Skills and Attributes
- Requires critical thinking skills and decisive judgment.
- Works under minimal supervision.
- Must be able to work in a stressful environment and take appropriate action.
- Fluency in using the Macintosh Operating System, Adobe Creative Cloud (including Illustrator, InDesign and Photoshop), Microsoft Office tools such as Word and PowerPoint, Plash Catalyst, and QuarkXPress.
- Excellent organizational, interpersonal, written, verbal, oral, and presentation skills.
- Requires an in-depth understanding of the specialized concepts, practices, and procedures in the area of specialization.
- Utilizes in-depth knowledge of the specialization as well as business needs to recommend appropriate action.
Physical Demands
- Standing: Occasionally
- Walking: Occasionally
- Sitting: Frequently
- Lifting 0-25 lbs: Rarely
- Lifting 25-75 lbs: Never
- Lifting over 75 lbs: Never
- Carrying 0-25 lbs: Rarely
- Carrying 25-75 lbs: Never
- Carrying over 75 lbs: Never
- Pushing/Pulling 0-25 lbs: Rarely
- Pushing/Pulling 25-75 lbs: Never
- Pushing/Pulling over 75 lbs: Never
- Climbing: Rarely
- Bending/Stooping: Rarely
- Kneeling: Rarely
- Crouching/Crawling: Rarely
- Reaching: Occasionally
- Talking: Frequently
- Hearing: Occasionally
- Repetitive Foot/Leg Movements: Never
- Repetitive Hand/Arm Movements: Frequently
- Keyboard Data Entry: Frequently
- Running: Never
- Vision: Depth Perception: Frequently
- Vision: Distinguish Color: Frequently
- Vision: Seeing Far: Frequently
- Vision: Seeing Near: Frequently
Owensboro Health Core Commitments
INTEGRITY - We conduct ourselves with a high level of responsibility, reliability and honesty because we take seriously the trust of our patients and coworkers.
RESPECT - We value and accept the unique talents and contributions of every patient, customer and team member in the Owensboro Health community.
TEAMWORK - We build a spirit of connectivity and fellowship by striving together to overcome obstacles, surpass goals, celebrate accomplishments and plan the future.
INNOVATION - We foster original ideas and creative solutions that improve our daily work and promote the mission of Owensboro Health.
SERVICE - We focus on service to patients, customers and team members by anticipating their needs, thoughtfully meeting those needs and continually improving the quality of everything we do.
EXCELLENCE - We reach beyond basic expectations to expand our knowledge and awareness, produce exceptional work and provide outstanding service.