ABOUT REDWOOD CREDIT UNION (RCU): At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union? • 37th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of "America's Best Credit Unions 2024"
• Recognized by Forbes as one of "America's Best Small Employers 2023"
• Voted Best Places to Work in the North Bay 19 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.
Join us and discover why you'll love working at Redwood Credit Union. Redwood Credit Union is looking for a Marketing Specialist II, who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.
ESSENTIAL FUNCTIONS: Marketing
• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
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Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
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Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
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Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
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Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
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Brand Management: Maintain and enhance The Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
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Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
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Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
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Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
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Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
Department Support
• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.
Minimum Qualification: Knowledge, Skills and Abilities - Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
- Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
- Knowledge of list management and lead generation techniques.
- Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
- Knowledge of diverse media available plus media evaluation and buying/placement experience.
- Ability to effectively plan and execute multi-step campaigns, projects, and events.
- Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
- Ability to lead and work with cross-functional teams.
- Experience and familiarity in working with advertising agencies and vendor partners.
- Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
- Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
- Strong verbal and written communication skills, including grammar and punctuation.
- Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.
Physical Requirements - Ability to stand, bend, stoop, sit, walk, twist, and turn.
- Ability to lift up to 25 pounds.
- Ability to use a computer keyboard and calculator.
- Work environment is indoors; majority of the time is spent sitting at a desk.
The ideal candidate has a combination of education and experience equivalent to a bachelor's degree in business, marketing or closely related field, and a minimum of three years' experience with marketing campaigns and comprehensive marketing program planning. Execution and monitoring/reporting experience required. Financial institution marketing and/or credit union industry experience strongly preferred. Ability to speak and write Spanish is a plus.
Compensation: Base starting range: $38.00 to $50.00 per hour commensurate with experience. Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including: • Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement- Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off.
RCU Discounts and Perks: • RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes.
Internal Team Members
If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer