Marketing Specialist II

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work.

Join a team that transforms the way families think about planning for the future. As a Marketing Specialist on our Field & Brand Advertising Strategy team, you'll play a key role in shaping advertising campaigns that reach millions of consumers across 100+ markets. From compelling TV spots and eye-catching billboards to dynamic digital campaigns and targeted print materials, your work will educate and engage adults 55+ as they make important life decisions.
In this role, you'll lead creative development from concept to execution-art directing, copywriting and partnering with designers to craft high-impact marketing materials, ensuring seamless delivery across integrated campaigns. You'll collaborate with internal teams and agency partners to bring field-driven initiatives, strategic priorities and sales efforts to life, all while upholding brand consistency and creative excellence across every touchpoint.
If you're a strategic thinker with a passion for storytelling and design-and you want to create work that makes a meaningful difference in people's lives-this is the place for you.

SPECIFIC RESPONSIBILITIES

Creative Project Management

• Leads creative projects from concept to completion, partnering with designers to develop ads, flyers, brochures and other marketing materials that engage and inspire action.

• Works within the brand strategy and guidelines for Dignity Memorial -the industry's leading name, serving 400,000 families annually-to develop creative direction for local consumer-facing broadcast, digital, print, outdoor and sales materials.

• Crafts compelling copy and messaging for strategic campaigns and local projects, tailoring content to specific audience segments while ensuring alignment with brand strategy and guidelines.

• Creates assets to meet business and market needs.

• Customizes established templates to meet specific location needs and promote relevant sales offers.

• Assists in developing multicultural campaigns and in-language advertising, as well as scalable creative solutions for companywide use (e.g. broadcast, ads, flyers, brochures).

• Reviews and proofreads creative projects.

• Helps to coordinate translations and proof in-language materials.

• Supports the ongoing maintenance and improvement of the SCI Ad Builder, a self-service tool empowering field locations to create localized marketing assets.

• Understands and incorporates relevant consumer-research findings into marketing projects.

• Collaborates with other departments to determine common goals to create work in line with company vision, standards and brands.

• Assists AVP of Brand Marketing & Location Experience, Director of Field & Brand Advertising Strategy, and Director of Brand Experience with creative projects as needed.

Brand Management and Quality Control

• Ensures all marketing materials align with brand strategy, maintain consistency across all touchpoints, and adhere to company guidelines and standards.

• Works closely with internal and external design teams to ensure layouts are on target with graphic brand guidelines for Dignity Memorial and other SCI brands.

• Proofreads and fact-checks all work to ensure accuracy and legal compliance.

• Manages projects within established, comprehensive project management system to ensure that timelines, schedules and accuracy checkpoints are followed.

• Ensures compliance with state- and province-specific legal requirements for local advertising and marketing materials.

• Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.

• Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.

Core / Critical Competencies

Demonstrates a Commitment to Services Excellence, Trustworthiness
and Integrity

• Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values

• Is trusted by others; keeps commitments to others

Promote Innovation

• Comes up with new ways to look at problems and processes in their work

• Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations

Achieve Results

• Works productively with minimal supervision; achieves work objectives in a timely manner

• Works to resolve routine problems promptly and effectively

Display Adaptability

• Is open to new and different ways to accomplish work

• Responds positively and productively to new initiatives or changes in priorities

Communicate Effectively

• Conveys facts and information clearly in written and spoken communications

• Shares viewpoints and information openly and listens attentively to others' ideas and suggestions

• Communicates in a timely and effective manner with manager

Collaborate with Others

• Proactively contributes to group objectives; volunteers to help others as needed

• Welcomes ideas and input from others

Build Productive Relationships (Internal / External)

• Relates to others in open and helpful manner; consistently treat others with respect

• Maintains composure in challenging situations

EDUCATIONAL/Experience/MINIMUM Requirements

Education:

• Bachelor's degree in marketing or a related field.

Experience:

• 3-5 years of experience in an in-house marketing department or agency, with a strong track record of developing, writing and managing campaigns and collateral projects.

Knowledge, Skills & Abilities:

• Strong understanding of branding principles and brand management.

• Proven experience in copywriting and copyediting.

• Experience collaborating with graphic designers, agencies and external vendors.

• Excellent communication skills and ability to work creatively with cross-functional teams.

• Strong project management skills, with the ability to juggle multiple priorities.

• High attention to detail, accuracy and proofreading abilities.

• Proficiency in Microsoft Office and familiarity with graphic design software.

• Experience in multicultural marketing a plus.

• Bilingual in Spanish/English a plus.

Work Conditions

Work Environment

When considering the work environment associated with this job, the following factors may apply:

• Work indoors during all seasons and weather conditions

• Hybrid workplace with remote and in-office work

• Limited amount of local and/or multiple location traveling required (10% travel)

• Standard business-casual attire required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

• Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Work Hours

When considering the work hours associated with this job, the following factors may apply:

Working a number of evenings every month

Postal Code: 77019

Category (Portal Searching): Marketing and Advertising

Job Location: US-TX - Houston