Marketing Specialist I

Job Details

Job Location
Brian Head Resort - BRIAN HEAD, UT

Position Type
Seasonal

Description

Marketing Digital Content Coordinator

Full Time, Seasonal

General Purpose:

The digital content coordinator must have strong communication skills, creativity, social media strategic skill set, and experience in photography and video production. The ideal candidate is flexible and comfortable in a fast-paced environment and can successfully manage multiple tasks and deadlines simultaneously. Must be a strong team player, while also thriving as an independent contributor. Experience in action-oriented multi-media creation, talking with people (be it friends or strangers) and significant personal knowledge of skiing/snowboarding sports is necessary.

Essential Duties/Responsibilities:

Content Creation

• Collaborate with the broader marketing team to set annual and quarterly content goals shot lists, and the associated prioritization
• Shoot high-quality action, lifestyle and scenic video and photo content that supports the resort's diverse consumer demographics and aligns with the overall company goals
• Meet weekly with Marketing Manager to collaborate on outlining upcoming shoot dates with the broader marketing, public relations and events team
• Partner with key stakeholders within operating departments to strategize the type of content recommended to meet their KPIs and coordinate with each team to schedule shoots
• Timely dissemination of choice images and video assets to key stakeholders including the public relations and human resource teams
• Organize and keep a record of model authorization forms and photo/video use agreements
• Communicate shoot dates, locations, models, and outcomes with the broader marketing team and operations departments
• Optimize video content on the website using the Yoast SEO Video plugin
• Label and organize content into Google Drive and manage the Wordpress and BeePro media galleries
• Proficient in directing storylines, filming interview content, and conducting interview-style shoots with resort departments and off-site subjects.

Social Media

• Produce content and perform daily management and publishing of Brian Head Resort content on assigned social platforms using native platform tools or 3rd party applications.
• Ensure the publication of high-quality social media content that effectively promotes resort's brand values, communicates passion for Brian Head, and connects with the different types of skiers and snowboarders who visit the resort.
• Own the social media content calendar clearly outlining social media output and timing to ensure the right mix and frequency of brand communications and promotional messages.
• Create original videos, re-purpose influencer videos, stills and other content for distribution on assigned social platforms with necessary approvals.
• Provide a monthly status report on content performance per channel and reporting on key trends, topics, guest feedback, etc.
• Leverage relevant social media trends, partner talents, and in-house content to keep a constant stream of entertaining, instructional and inspirational content.
• Analyze metrics and use an entrepreneurial mindset to grow the audience, impact, and engagement.
• Respond to social media inquiries using only the highest level of customer service including but not limited to the accuracy of the information, appropriate brand tone, courtesy, timeliness, correct grammar, etc.
• Collaborate with the marketing team on social media contests and giveaways; execute across designated channels
• Support other departments with social media training and content needs; monitor other internal accounts using Brian Head's social media guidelines and best practices

Communications

• Update resort websites media with an eye for what drives guests to purchase/take action
• Serve as a point of contact for social media DM's and comments
• Support the development of newsletters for Brian Head with a key focus on image selection
• Support digital signage content
• Manage and maintain online databases
• Support push and SMS/MMS campaigns

Other duties as assigned

Qualifications

Education and Experience

• Strong ability to ski/snowboard and bike to successfully capture content.
• A passion for skiing and/or snowboarding
• Must be proactive, multifaceted, capable of working on concurrent complex projects, and able to communicate effectively to internal team members, creators, vendors, and other partners.
• Great editorial judgment in photo and video clip selection rooted in engagement in ski and/or snowboard media.
• Ability to adopt and maintain brand voice.
• Excellent oral and written communication skills.
• Proficient in Photoshop, Illustrator, video editing software and other creative tools a plus.
• Avid user of social networking sites including X, Facebook, Snapchat, Instagram, LinkedIn, TikTok and others with solid understanding of the current feature set of each platform with an eye on new product features.
• College degree in related major, creative/marketing/communications focus. (Preferred, not required)

Bonus Points: Drone license, ability to ski/snowboard all levels of terrain, experience with WordPress, CRM software (Basecamp, Trello, etc), an ESP (BeePro, Acoustic, etc), and a social media scheduler is a plus (Sked).

Position Type and Expected Work Hours

• Full-time, seasonal position. Full-time hours during winter and part time during summer seasons with unpaid breaks between seasons
• Responsive to unexpected snow conditions to shoot timely content and deliver to marketing team on time
• Need to have flexible working hours and can work weekends and holidays based on business levels
• 60% of time is spent indoors in a normal office setting in front of a computer creating content and working with design programs and content storage. 40% is spent outside gathering content

NOTICE: This job description may be changed to include new responsibilities and tasks or change existing ones as management deems necessary.