Do you find joy in developing and managing website content, email campaigns, and piloting marketing initiatives? Does amplifying brand awareness across multiple communities energize you? Members First Credit Union is seeking a Marketing Specialist who can work independently and thrives in a fast-paced, collaborative environment. Bring your creativity to life in a welcoming atmosphere that values teamwork and innovation. Apply today and join our vibrant team.
We strive to create an atmosphere of belonging with no judgment, just opportunity. We are interconnected to each other, and when we embrace our true authentic selves, we are stronger. We will empower you to be the best version of yourself while helping you to flourish in work and life. Come join us to help create thriving communities.
MARKETING SPECIALIST I Grade 7/Non-Exempt
Reports to: Marketing Leader
The primary purpose of this position is to assist Members First Credit Union to deliver on its mission, vision, and brand promise. You will do this by living out our core values in every service contact to both internal and external members. At the heart of our Employee Value Proposition lies the belief in purpose, belonging, and joy, fostering a culture where every team member feels invested and encouraged to make a meaningful impact in the lives of others.
Essential Duties- Assist with marketing initiatives, projects, and campaigns for the credit union, both digital and traditional, to promote and build brand awareness of the credit union and its products and services.
- Assist with developing and managing website content.
- Build email campaigns and marketing automation for member journey mapping and email marketing campaigns. Provide relevant insights to appropriate team members and offer solutions to increase engagement.
- This is a hybrid position with the expectation of 3-days in the office.
- Successfully obtain Certified Credit Union Financial Counselor (CCUFC) designation through America's Credit Unions within first year of service with M1.
Duties and Responsibilities The following statements are intended to describe the general nature and level of work being performed by this position. It is not intended to be an exhaustive list of all duties, responsibilities and skills required of this position. Other duties may be assigned to meet business needs.
- Assist with content creation support, including writing, designing, revising, capturing, filming or editing marketing materials, forms or video content.
- Assists with branch lobby TV screen marketing and phone messages with works 24 vendor.
- Assist with creating content for social media to build brand awareness and promote products. Monitor our social media accounts, engaging with our members and community, and respond to comments and inquiries.
- Update digital signs at branches to ensure up to date marketing messages are displayed.
- Performs marketing research as needed.
- Design print and digital creative content as needed with Adobe Creative Suite and/or Canva.
- Utilize photography and videography skills to capture authentic imagery to be used in all marketing pieces. Build and maintain a library of visual content from branch areas and communities we serve.
- Create and update content on website, update rates as needed.
- Generate, edit and share content through the M1 Blog that connects with our members and communities. Write compelling copy, design graphics, and coordinate with other team members to ensure content is continuously updated and relevant.
- Assist with developing content for Youth programs.
- Be a visible presence in the communities we serve by participating and/or assisting with community relations activities.
- Completes other duties as projects as assigned.
Qualifications and Expectations To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the expectations of the person performing this job.
- Be a brand and culture advocate 100% of the time.
- Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner.
- Enthusiastically engages in community events
- Passionate and committed to delivering the credit union brand and philosophy
- Team oriented with the ability to work autonomously when necessary.
- Strong aptitude for collaborating, listening, understanding, and building positive relationships.
- Successfully manages projects from start to finish
- Social media experience and expertise.
- High level of written and verbal communication skills.
- Excellent attention to detail.
- Ability to make engaging presentations to groups.
- Presents a professional image.
- Maintains high level of knowledge of credit union culture, membership make-up, markets, products and services.
- Remain current regarding website best practices, website management applications, and solutions, industry trends, and emerging technologies.
- Open to change and is adaptable
- Willingness to work nights and weekends as needed.
- Outgoing personality with ability and willingness to offer new ideas and work with all levels of the organization, including members.
- Desire to pursue and attend opportunities for professional development.
- Courtesy, tact, and diplomacy are essential elements of the job. Work involves personal contact with others inside and /or outside the organization generally regarding routine matters for purposes of giving or obtaining information, which may require some discussion.
- Effectively apply and maintain financial counseling concepts, gained through America's Credit Unions' Financial Counseling Certification Program (FiCEP), to promote financial well-being.
Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to move or transport up to 25 pounds.
- Able to remain stationary for 2-4 hours at a time.
Work Environment- Must maintain a neat and orderly work area.
- Routinely clean and disinfect work areas (i.e. teller stations, desk surfaces, phones, electronic equipment).
- Protect the confidentiality of credit union staff and members by locking door or removing items from desk/workstation when away.
Education and Experience- Requires a two-year college degree or completion of specialized certification or licensing; preference will be given to candidates with a bachelor's degree.
- Minimum 1-2 years of related professional marketing experience.
- Skills in Microsoft Word, Excel, Outlook and Adobe Creative Suite and/or Canva
- Ability to prioritize effectively and manage multiple projects.
- Basic working knowledge of HTML and website content management system (CMS).
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.