Position Summary The Marketing Services Specialist will work closely with the product management and sales teams to develop and execute strategic marketing communications, corporate branding programs, and events to efficiently maintain and promote the company brand across various communication channels.
Essential Responsibilities:- Develop and implement marketing strategies, campaigns, and programs across various channels (digital, print, events) to enhance brand visibility, foster customer engagement, and promote growth.
- Plan and support customer seminars, conferences, trade shows, special promotions, and webinars, including promotions, attendee engagement, and post-event follow-up.
- Provide operational marketing support for marketing programs and channel support.
- Oversee the marketing calendar and scheduling of campaigns, events, and initiatives to ensure engagement with customers and prospects.
- Assist in analyzing marketing data to help shape future marketing strategies and events.
- Oversee corporate branding and promotional programs, maintaining brand standards and consistency, quality, inventory, and reporting.
- Stay updated with the latest marketing and event trends, tools, and best practices to ensure innovative and up-to-date marketing efforts.
- Reliable transportation and the ability to pack and transport supplies are required for this position.
Education/Experience:- Typically requires a bachelor's degree (or international equivalent) and 2+ years of relevant experience.
Preferred Qualifications/Experience:- Experience in B2B Marketing
- Expert knowledge in Microsoft Office applications
- Experience with design programs such as Adobe or Canva, event platforms such as Cvent, and social media and webinar platforms strongly preferred
- Ability to lift at least 20 lbs on a regular basis
Travel Requirements: Typically requires overnight travel approximately 10% of the time.
Location: Duluth, GA or Tallassee, AL
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)