Salary: $115K w/5% annual bonus
Hybrid: Onsite M-W, Remote Th/F
The Opportunity: The Program Marketing Manager will be responsible for driving the strategy, execution, and optimization of marketing campaigns supporting new demand-driver programs to enhance customer acquisition, engagement, and lifetime value. This individual will work cross-functionally across the enterprise to integrate and operationalize new program offerings within core marketing campaigns and channels as well as ideating new outreach opportunities to maximize customer acquisition and retention. The role will oversee tactical day-to-day campaign management as well as long-term strategy to drive profitable growth and increase customer engagement.
What You Will Do:
- Develop and execute data-driven go-to-market strategies to successfully launch and scale newly introduced business driver programs, ensuring they enhance customer engagement, accelerate customer acquisition, and maximize lifetime value
- Work cross-functionally to seamlessly integrate and operationalize business programs within core marketing channels, including digital campaigns, events, promotions, and brand initiatives, ensuring alignment with overarching business objectives
- Own the end-to-end execution of your marketing campaigns, from strategic planning to implementation, ensuring flawless execution, optimization, and timely delivery across all relevant channels
- Partner closely with Creative, Performance Marketing, Brand & Content, eCommerce, Marketing Insights, Operations, and Finance teams to develop compelling, conversion-focused messaging, content strategies, and customer experiences that drive engagement and revenue
- Leverage customer insights, behavioral data, and industry trends to continuously refine marketing tactics, enhance personalization, and drive measurable impact
- Monitor, analyze, and report on key performance indicators, conversion metrics, engagement trends, and financial outcomes, using a data-driven approach to optimize strategies, improve ROI, and present actionable insights to senior leadership
- Ensure alignment between marketing efforts and the customer experience by working closely with eCommerce and customer care teams to drive satisfaction, improve retention, and create a seamless journey
- Serve as primary Marketing liaison across the enterprise for new business driver programs, ensuring all stakeholders are aligned on marketing plans, objectives, performance, and growth opportunities
- Collaborate cross-functionally to ensure the continuous success and scalability of programs, identifying areas for innovation and improvement
- Stay up-to-date on industry trends, competitive landscape, and emerging direct-to-consumer marketing strategies, continuously exploring innovative approaches to enhance program performance and marketing effectiveness
The Experience You Will Bring:
- Bachelor degree in Marketing, Business Administration or related field
- 5+ years marketing experience in a Direct-to-Consumer ecommerce business
- 3+ years direct management of customer marketing programs, ideally with segmentation marketing experience
- Proficiency using Microsoft Office with advanced Excel skills (analytical and presentation skills)
- Demonstrate innovative/creative solutions that have resulted in impactful business results
- Self-starter who is highly inquisitive and exhibits curiosity
- Strong sense of ownership, accountability, and focus on the important details
- Ability to prioritize multiple objectives within a fast-paced, changing environment
- Expertise implementing marketing programs and interacting with various departments to ensure business process needs are met
- Experience in lifecycle customer-journey marketing, prospecting/lead generation, nurturing, and conversion
- Aptitude to think strategically but act tactically, strong communication, presentation, and collaboration skills