Marketing Operations Specialist

Job Title:Marketing Operations Specialist

Location: Remote, United States
Duration: 7 month contract, 40 hours/weekly
Pay Rate:$40.00-$45.00/hr

Responsibilities:

• Provide governance and process support to the Automation Platform team, empowering marketers to use Marketo effectively.

• Plan and manage operational initiatives for stakeholders across North America, Europe, and the APAC region.

• Track and analyze all lead generation activities, ensuring accurate ROI reporting.

• Build and refine workflow processes to support timely and efficient campaign execution.

• Respond to cross-functional inbound requests related to lead capture, program setup, and audience targeting.

• Assist the Automation Platform team in creating scalable, template-based programs optimized for efficiency and global application.

• Design and implement strategies to monitor the lead pool proactively, enabling early detection of trends and anomalies.

• Partner with Sales Operations to maintain Marketo and Salesforce API performance, manage field creation, and resolve system issues.

• Collaborate with Marketing Analytics to establish consistent tracking, attribution, and reporting across global markets.

Qualifications:

• 2+ years of marketing experience in a Marketing Operations role.

• Experience with Marketo or equivalent platform and Salesforce.

• Keen attention to detail with a background in auditing and quality assurance of high-traffic programs.

• Solid grasp of inbound marketing channels, lead funnel optimization, audience segmentation, attribution modeling, and performance measurement.

• Proven ability to collaborate and communicate effectively with cross-functional teams and key stakeholders.

• Strong analytical capabilities to craft targeted strategies and translate data into actionable insights.

• Knowledgeable in regulatory compliance, including CAN-SPAM, GDPR, and CCPA guidelines.