JOB TITLE :
Marketing Operations Specialist
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LOCATION :
100% remote
DURATION :
6 month contract
PAY RANGE :
$45 - $48/hr
TOP 3 SKILLS :
- 2+ years of marketing experience in a Marketing Operations role (ideally tech industry background)
- Experience with Marketo or equivalent platform and Salesforce.
- Strong analytical skills to develop a targeted approach and drive actionable insights.
Company :
Our client, a cutting-edge fintech organization using blockchain technology to democratize the global economy is currently recruiting for a Marketing Operations Specialist to bring onto the team.
Duties :
- Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
- Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
- Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
- Develop and expand upon workflow processes to ensure timely campaign execution.
- Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
- Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
- Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
- Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
- Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.
Skills :
- 2+ years of marketing experience in a Marketing Operations role.
- Experience with Marketo or equivalent platform and Salesforce.
- An eye for detail and experience in auditing and QAing high-use programs.
- Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
- Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
- Experience working and communicating cross-functionally with key stakeholders.
- Strong analytical skills to develop a targeted approach and drive actionable insights.
- An understanding of CAN-SPAM, GDPR, and CCPA compliance.
- An eager and willing attitude.
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Marketing Specialist Pleasanton, CA, US
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