Marketing Operations Specialist

Opelika, Alabama

Dragonfly Internet
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About the Company:

At Dragonfly Internet, we're all about taking flight and empowering communities with faster, more reliable internet services. As a local provider, we understand the importance of staying connected, whether you're streaming, working, or simply browsing. With cutting-edge fixed wireless technology and fiber-fast speeds, we're here to help you soar beyond slow, unreliable internet. Dragonfly Internet is growing quickly-are you ready to spread your wings?


About the Role:

We're seeking a highly organized and detail-oriented Marketing Operations Specialist to join our marketing team. As a Marketing Operations Specialist, you will play a critical role in supporting the sales and marketing team's operational efficiency, data analysis, and campaign execution. Your primary focus will be on ensuring seamless marketing operations, enabling the team to drive revenue growth and customer engagement.


Responsibilities:

  • Marketing Automation: Help create, manage and optimize marketing automation platforms to streamline lead generation, email marketing, and campaign workflows.
  • Data Analysis: Develop and maintain dashboards, reports, and analytics tools (e.g., Google Analytics, Excel) to track marketing performance metrics, such as lead generation, conversion rates, and ROI.
  • Campaign Execution: Collaborate with cross-functional teams to execute multi-channel marketing campaigns, including email, social media, events, and content marketing.
  • Project Management: Coordinate marketing projects, ensuring timely completion, and effective resource allocation.
  • Process Improvement: Identify areas for process improvement and implement changes to enhance marketing efficiency, scalability, and effectiveness.
  • Budget Management: Assist in managing marketing budgets, tracking expenses, and ensuring cost-effectiveness.
  • Team Support: Provide operational support to the sales and marketing teams, including content calendar management, asset organization, and campaign asset creation.
  • Technology Management: Administer and optimize marketing technology stack, including integrations and troubleshooting.
  • Data Quality: Ensure data accuracy, completeness, and consistency across marketing systems and tools.
  • Compliance: Maintain knowledge of industry regulations and ensure marketing operations comply with legal requirements.

Qualifications:

  • 2+ years of experience in marketing operations, marketing automation, or a related field broadband marketing experience a preference
  • Experience with data analysis tools (e.g., Google Analytics, Excel, Calix)
  • Bachelor's degree in Marketing, Business, or a related field
  • Strong analytical and problem-solving skills
  • Excellent project management and organizational skills
  • Strong communication and collaboration skills
  • Ability to work in a fast-paced environment

Preferred Skills:

  • Experience in the broadband industry
  • Advanced knowledge of Calix Engagement Cloud
  • Experience with marketing budget management

Pay range and compensation package

  • Competitive Salary
  • Health, Dental, and Vision Insurance
  • Paid Time Off & Holidays
  • Continuous Learning Opportunities
  • Free Tuition at a local leading university
  • Employee Discounts on Internet Services
  • Free swag

Equal Opportunity Statement:

SP Broadband is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


Date Posted: 16 May 2025
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