Marketing Operations Specialist

Title: Marketing Operations Specialist
Location: Remote
Duration: 6+ Months
Pay Rate: $42- $46
Job Description

You will be part of a centralized team that supports Client's global Marketing effort. You'll work with the Automation Platform team on ways to streamline current workflows, utilize analytics to uncover new opportunities, execute on inbound requests, and ensure proper attribution and segmentation.
Aside from execution, you will strategize and consult with other Marketo users, ensuring campaign tracking and ROI.
Your efforts will be vital in ensuring that our Client and Marketo instances communicate seamlessly, minimizing any potential sync errors, backlogs, or service slowdowns.

With data at the heart of everything we do, you'll work closely with cross department teams to support data governance, program creation, and lead handoff. You will work with our analytical partners to determine ROI and report findings back to the stakeholders to inform future campaigns.

You will:

• Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
• Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
• Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
• Develop and expand upon workflow processes to ensure timely campaign execution.
• Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
• Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
• Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
• Work directly with Sales Operations to support Marketo and Client API uptime, field creation, and system backlogs.
• Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.

Qualifications

You have:

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or equivalent platform and Client.
• An eye for detail and experience in auditing and QAing high-use programs.
• Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
• Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
• Experience working and communicating cross-functionally with key stakeholders.
• Strong analytical skills to develop a targeted approach and drive actionable insights.
• An understanding of CAN-SPAM, GDPR, and CCPA compliance.
• An eager and willing attitude.

Even Better:

• Experience in B2B or Fintech marketing.
• Experience with marketing AI tools or generative AI applications.
• Familiarity with intake queues (e.g. Jira).