Job Type
Full-time
Description
As the Marketing Operations Manager, you will be responsible for overseeing and optimizing marketing operations, with a primary focus on leveraging customer relationship management (CRM) system capabilities, managing the marketing technology stack, and executing successful marketing campaigns. This role requires strategic thinking, technical expertise, and hands-on execution to drive effective marketing initiatives, improve operations, enhance guest engagement, and ensure alignment with the resort's business goals.
Marketing Technology & Automation Management: - Oversee and maintain the entire marketing technology stack, including CRM systems, project management tools, email marketing, and analytics tools, ensuring seamless integration and operation.
- Identify opportunities for automation within marketing workflows to improve efficiencies and scalability.
- Collaborate with IT and external vendors for system integrations, troubleshooting, and technology upgrades, ensuring systems are secure and compliant.
Marketing Strategy Development: - Collaborate with the marketing team to develop and implement data-driven marketing strategies that promote the casino resort offerings and enhance customer engagement.
- Strategize opportunities to increase incremental business through campaigns with management.
- Serve as the marketing project manager for integrated campaigns, ensuring timely execution, monitoring, and analysis.
- Assist in the creation, development, and implementation of an effective strategy designed to maximize profitability.
CRM System Management: - Set up, configure, and maintain CRM system for lead generation, tracking, automation, and reporting, ensuring its optimal use across marketing campaigns.
- Create and manage workflows, list segmentation, and lead nurturing strategies to drive guest engagement and improve marketing efficiency.
Campaign Execution & Automation: - Coordinate and execute multi-channel marketing campaigns (email, social media, digital advertising), leveraging CRM system and analytics tools.
- Develop and refine customer segmentation for more personalized and relevant marketing communications.
- Build automated workflows for loyalty programs, promotions, and player engagement initiatives, ensuring optimal customer lifecycle management.
Data Analysis & Reporting: - Oversee marketing analytics, ensuring data is captured, analyzed, and utilized to assess the effectiveness of marketing campaigns and overall strategy.
- Provide detailed reporting on key performance metrics (KPIs) such as campaign ROI, customer retention, engagement, and revenue attribution, offering data-backed recommendations for future initiatives.
- Ensure data integrity across marketing platforms and CRM systems, addressing any inconsistencies and ensuring adherence to data privacy regulations (e.g., GDPR, CCPA).
Cross-Department Collaboration: - Partner with Gaming, Resort, and Sales teams to ensure marketing efforts align with overall casino promotions, loyalty programs, and guest experience objectives.
- Work closely with IT and Finance to align technology investments and manage resource allocation.
- Collaborate with content creators, designers, and external agencies to develop compelling, on-brand content that drives engagement and builds loyalty.
- Manage external vendors and partners to ensure timely delivery and execution of marketing initiatives, while optimizing costs and results.
Budget & Resource Management: - Assist in managing the marketing budget, ensuring cost-effective allocation of resources across campaigns and technologies.
- Track and report on budget performance, offering insights on resource optimization.
Training & Team Development: - Provide training and mentorship to team members on CRM system and other marketing technologies, fostering a culture of learning and technological competence within the department.
- Stay current with emerging marketing technologies and best practices, recommending new tools and strategies to keep the team and resort at the cutting edge of marketing innovation.
Requirements
EDUCATION and/or EXPERIENCE: - Bachelor's degree in Marketing, Business Administration, or a related field required.
- A minimum of 5 years of experience in a marketing managerial role in the gaming industry will be accepted in place of the degree requirement.
- Minimum of five (5) years of experience in marketing operations, with demonstrated success in campaign execution, project management, and the use of CRM systems and marketing technologies.
- Experience in digital marketing channels (e.g., email, social media, paid media), marketing automation platforms, and analytics tools is preferred.
Certificates, Licenses, Registrations: - Class III Gaming License issued by the Squaxin Island Gaming Commission
Why Join Us: Explore career growth opportunities and excellent benefits. Discover more about our comprehensive benefits package and the advantages of joining our team at Little Creek Careers Page.
About Little Creek Casino Resort: At Little Creek, we foster a culture of excellence where every team member contributes to creating exceptional guest experiences. We are committed to diversity and equal opportunity employment, valuing all individuals regardless of race, color, religion, gender, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression.
Salary Description
Based on Experience