Marketing Operations Manager

New York, New York

Vaco by Highspring
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Client: Non Profit
Role: Marketing Operations Manager
Salary: $75,000-$90,000
Hybrid 3 -Tuesday, Wednesday, Thursday
Location: Midtown, Manhattan NYC

Individual contributor position
Ideally would love a candidate from corporate or agency
Position Summary
The Marketing Operations Manager functions as a strategic project leader responsible for overseeing and optimizing the execution of marketing initiatives. This role ensures operational excellence by managing timelines, coordinating resources, and driving cross-functional collaboration to deliver high-impact marketing content. The ideal candidate brings a disciplined approach to project management, enabling efficient workflow across the department and aligning marketing efforts with organizational goals-especially during critical event seasons, fundraising campaigns, and donor stewardship programs.
Key Responsibilities
1. Project & Campaign Management

  • Lead the planning and execution of multi-channel marketing campaigns, ensuring projects are delivered on time and within budget.

  • Maintain comprehensive project timelines, asset trackers, and deliverable calendars for campaigns, events, and donor gratitude initiatives.

  • Collect, organize, and track assets for donor reports and recognition materials, ensuring consistent quality and delivery.

  • Liaise with internal teams, creative agencies, vendors, and production partners to ensure deliverables meet strategic and brand goals.

  • Monitor project dependencies and adjust plans proactively to avoid delays or resource conflicts.

  • Utilize and champion project management tools (e.g., Asana, ) to streamline processes and improve team collaboration.

  • Manage vendor relationships, including processing invoices and maintaining budget oversight.
2. Content & Asset Management

  • Oversee digital asset management using platforms like Canto, ensuring marketing content-videos, graphics, photography-is properly tagged, stored, and easily retrievable.

  • Standardize and maintain naming conventions and folder structures for Marketing's shared drives.

  • Support archival and version control practices to ensure accuracy and brand consistency across all assets.
3. Cross-Team Collaboration

  • Serve as a central point of contact across marketing teams (Digital, Production, Field Marketing) to align on project deliverables and timelines.

  • Facilitate regular status meetings and reporting cadences with stakeholders to track progress and surface risks.

  • Support data collection and performance reporting efforts to inform campaign effectiveness and future planning.
4. Process Optimization

  • Develop and maintain Standard Operating Procedures (SOPs) and internal documentation to ensure repeatable, scalable processes.

  • Continuously identify bottlenecks and propose workflow enhancements to improve operational efficiency and output quality.

  • Advocate for and implement best practices in marketing operations, staying current with tools and trends.
Qualifications & Skills

  • 5+ years in marketing operations or project management, ideally within a nonprofit, agency, or corporate environment.

  • Strong record of leading integrated marketing campaigns with a focus on collaboration and precision execution.

  • Expertise in project management tools and methodologies (e.g., Asana Microsoft Excel).

  • Experience managing creative production pipelines across digital, video, print, and events.

  • Excellent organization, time management, and communication skills.

  • Proactive and detail-oriented, with a strong sense of ownership and accountability.

  • Familiarity with nonprofit donor engagement or fundraising strategy is a plus.
Date Posted: 04 June 2025
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