Marketing Manager

ASAE helps associations, and the professionals who lead, manage, and work in them transform society through the power of collaboration. We are looking for someone to join our team as a Marketing Manager. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work. Summary/Objective ASAE seeks an experienced marketing professional whose primary objective is to develop, implement and evaluate marketing strategies and tactics in support of various projects for ASAE, with a digital first mindset. This includes developing and implementing marketing strategies that utilize multiple communication channels/tools including marketing automation, retargeting, email marketing, direct mail, print, digital advertising/paid media, websites, social media, and others. This position will have significant interaction with many departments and will be expected to manage campaigns as well as discrete projects as needed. Reports to the Director, Marketing Operations. Essential Functions This position is responsible for development and implementation of marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve targeted goals for participation, attendance, and revenue. Key to the success of this position is the ability to manage/develop omni-channel assets and copy for several internal clients based on analysis of the product goals, audience, marketing, sales, and competitive data. Strong digital marketing, creative, writing, project management, and account management skills are essential. Effective account management includes the application of basic project management orientation regarding collaboration/input, approval of direction, implementation, and evaluation. Working knowledge of marketing automation, retargeting, paid media advertising, and other digital approaches is essential. Thrives in a fast-paced, high volume work environment and is a professional who works collaboratively with a diverse group of product line managers across the organization to create and manage cross-organizational, integrated marketing strategies. Marketing, analytical, and creative skills will help the incumbent be successful in this position. The ability to manage multiple projects under sometimes compressed schedules is a must. Responsibilities Serves as account manager for several product/program leads (internal clients) as it pertains to their marketing needs. Develops and implements marketing campaigns and promotions to support a wide variety of programs and services with emphasis on special events and education programs. Analyzes and leverages available data on products, audience, marketing, sales, competitive landscape, and more to develop marketing strategy and tactics. Manages individual client marketing budgets, including tracking and reporting all costs, and analyzing sales and marketing effectiveness of tactics as required. Manages or oversees all marketing tactics to support campaign strategies including email marketing, organic social media, paid media, and more. Reviews and edits promotional materials for marketing effectiveness and ensures consistent use of ASAE brand guidelines. Develops A/B testing and segmentation strategies when appropriate. Pulls marketing lists and other data inquiries for projects. Writes copy as needed for product positioning, website, and campaign assets. Solves marketing problems using qualitative and quantitative data. Works closely with the in-house creative director in the development of marketing collateral. Pushes forward and is mindful of organizational priorities while executing campaigns and new processes. Technical Skills: Thorough knowledge and understanding of the marketing planning process and customer journey. Strong project management skills to keep projects organized, accurate and on time. Understanding of collateral development, email marketing, social media, and advertising. Promotional copywriting and editing skills. Ability to write business documents such as marketing plans, creative briefs, meeting minutes and others. Familiarity with project management platforms. Familiarity with CMS and/or AMS. Familiarity with business analytics platforms. Familiarity with marketing automation and/or retargeting platforms. Familiarity with social media management platforms. Knowledge of Word, Excel, PowerPoint. Ability to communicate creative concepts and strategies to a diverse range of members and non-members. Communication Skills: This position requires excellent communication skills including interpersonal and listening skills, superb writing skills, and a well-developed sense of account management and customer/client service. Individual must be able to work independently and collaboratively as one member of an 8-person marketing, branding and communications department and more broadly with the entire Communications Group and clients throughout the organization. Supervisory Responsibility: This position has no supervisory responsibilities. Work Environment: This job operates in a professional office environment. Physical Demands: This position must be able to lift up to 25 lbs. Position Type and Expected Hours of Work: This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Required Education and Experience: Four-year college degree in Marketing, Advertising, Communications, or related area is required. Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered. A minimum five years of demonstrated account management experience and results in collateral and electronic marketing communications development in a high-paced, high-volume environment is required. The ability to create and test new approaches for promoting products, and services is important. Agency and/or association experience is desirable. Preferred Education and Experience: Experience in marketing or communications is desirable but not required. Agency and/or association experience is desirable. Benefits Offered: Flexible Work from Home Arrangements Flexible Work Hours Casual Dress Code Medical, Dental, Vision + Flexible Spending and Health Savings Account Generous 401k Retirement Plan Life and AD&D Insurance Short and Long-Term Disability Plans Employee Assistance Program (EAP) AFLAC Plans Legal & Identity Theft Protection Plans Company Paid Professional Development Tuition Reimbursement Program Personal Computer Purchase Program