Job Summary:
Developing and implementing marketing and advertising campaigns, tracking web data,
creating and maintaining promotional materials and inventory, planning meetings and
trade shows, and maintaining databases.
Essential Job Functions:
To perform the job successfully, the individual must accomplish the following:
• Direct Supervision of the marketing operations team
• Refines and supports the company communications strategy
• Develops communications tools that are aligned with our overall goals and
objectives using an integrated mix of communications channels and tactics.
• Refines and develops messaging and branding across all promotional materials.
• Drives public facing communications initiatives.
• Collaborates with product management to develop and communicate product
and branding messages via trade show, social media, website, collateral print
and media publications.
• Supervise planning and execution for trade shows
• Utilizes strong skills and/or vendor relationships and resources in all aspects of
marketing communications including design, digital marketing, social media, PR,
video production, data sourcing, blogposts, newsletters, e-blasts, etc.
• Performs other related duties and assignments as required.
Qualifications:
Education/Experience:
• Minimum of 5+ years' experience as a Marketing Manager
• Bachelor's degree in marketing or business with a concentration in
marketing or equivalent work-related experience
Knowledge/Skills/Abilities:
• Independent, self-starter able to generate new ideas in addition to
executing assigned tasks.
• Excellent copywriting, design, written and oral communication skills with
relentlessly high standards regarding grammar, content, timeliness,
proofing, etc.
• Expert knowledge of digital/social media planning and execution.
• Proven ability to influence cross-functional teams without formal authority
• Must be able to travel 25% of the time.
Work Environment:
• Standard working conditions include an office and manufacturing environment
• Positions may require extended hours on occasion
• Position requires frequent sitting, walking and standing