Marketing Manager

Responsibilities:

Campaign Management

1. Lead end-to-end development of major global campaigns, from early-stage research and strategic planning to creative brief writing, media plan input, production oversight, and execution.
2. Manage timelines, deliverables, and stakeholder feedback loops to ensure campaigns launch on time and exceed brand and business objectives.
3. Ensure all campaign components-strategy, media, messaging-are integrated and cohesive across teams and platforms.

Creative Oversight & Innovation

1. Oversee the creation of hundreds of campaign assets across formats and channels, working with agencies and internal teams to maintain high creative standards and brand integrity.
2. Guide the creative review process, ensuring assets meet both strategic and aesthetic goals while incorporating input from senior leaders and key stakeholders.
3. Drive innovation in testing methodology, establishing new processes for pre-launch validation and in-market learning as part of a broader OneBrand campaign framework.

Channel Optimization & Executional Excellence

1. Collaborate with media partners and platform experts to tailor creative assets for optimal performance across all digital and social platforms.
2. Ensure that executional details are fully accounted for, maximizing visibility and engagement.
3. Maintain platform compliance and leverage performance insights to iterate and refine future creative approaches.

Campaign Launch Readiness

1. Own the internal orchestration of campaign rollouts by aligning cross-functional stakeholders around timing, deliverables, and key messaging.
2. Develop and execute comprehensive internal launch plans, including employee communications and asset share-outs to ensure organization-wide alignment and excitement.
3. Monitor the readiness of all campaign elements-from final creative to internal enablement materials-to ensure seamless launches.

Performance & Measurement

1. Partner with Market Research, GPO and external teams to assess campaign impact using tools such as Brand Tracking, IPSOS, System1, and MMM.
2. Track campaign KPIs and performance trends to guide ongoing optimization and elevate the brand's effectiveness across touchpoints.
3. Synthesize data into actionable insights and provide strategic recommendations for future campaigns.

Cross-Functional Collaboration & Partner Management

1. Act as the strategic connector between internal teams (research, media, creative etc) and external partners (agencies, influencers, media platforms) to ensure seamless execution.
2. Build trusted relationships across the organization, acting as a go-to resource for campaign leadership.
3. Communicate campaign progress, results, and key decisions regularly to senior stakeholders, ensuring visibility and buy-in at every stage

Basic Qualifications:

• 5+ years of agency, marketing or communications experience

Preferred Qualifications:

• Experience in B2B, enterprise or international marketing
• Experience with budget and vendor management
• Experience with marketing programs and campaign management
• Experience with MS Office programs and Google apps
• Knowledge of Brand marketing, Digital Marketing and the Ads marketplace
• Demonstrated copywriting, proofreading and communication skills with a strong attention to detail
• Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments
• Ability to use qualitative and quantitative research to drive marketing strategy and content
• Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches