SUMMARY
This position will be responsible for marketing and public relations activities for the Blue Cross Arena and VenuWorks of Rochester. This includes working with promoters/clients and venue staff to effectively manage marketing and publicity for our events and facilities, as well as coordinating the venue social media account, event and facility promotions, and in-house advertising creative services. Work hours and schedule are generally Monday - Friday 9:00am to 5:00pm but can vary, and may include holidays, evenings and weekends.
ESSENTIAL DUTIES AND RESPONSIBILITIES - Create marketing ad plans for specific events and coordinate publicity for events and facilities. Services include media buying, design services, promotional development and coordination with venue staff, promoters, and community partners. Monitor ticket sales reports and prioritize marketing efforts to maximize ticket sales for events using all assets available.
- Act as in-house advertising agency, establishing strong working relationships with media partners to ensure that the venue's events are receiving the best rates, deal points and promotions and maximizing the value the venue receives for the significant amount of money spent on advertising each year.
- Create and develop venue assets including website updates, digital images, printed materials, and other forms of promotion as needed.
- Responsible for writing press releases, website and social media copy, creating e-blasts. Communicate with clients, sponsors, customers, local media, and venue staff.
- Coordinate on-site marketing events including advancing show details, escorting media, contest winners, sponsors, and managing various event promotions.
OTHER RESPONSIBILITIES - Attendance during regularly scheduled hours.
- Acts as the "creative" coordinator with internal staff and outside sources in the development of events and marketing materials.
- Create and compile post-event reports for show settlement including invoices, tear sheets, patron feedback and other related materials.
- Contribute to the creation of an annual marketing plan, year-end recap, sponsorship reports, etc.
- Recognize opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and VenuWorks Corporate.
- Maintain brand standards of logo and name when used by outside parties in partnerships and sponsorships.
- Remains current on national trends in the industry and local market changes that affect the facility. Responsible for maintaining cutting-edge status on new ideas or technologies related to websites, mobile apps, social media, advertising/media opportunities, and promotional items.
- Evaluate current marketing and sponsorship agreements/opportunities to ensure the greatest return in investments and most efficient use of assets.
- Provide answers to customer service inquiries to customers, clients, and sponsors about the facilities through the website, social media, and other communication methods.
- Other duties as assigned.
SUPERVISORY RESPONSIBILITIES Directly supervise subordinate Marketing staff. Carries out supervisory responsibilities in accordance with VenuWorks policies and applicable laws. Responsible for interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding, disciplining in accordance with Human Resources, addressing complaints and resolving problems.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each of the essential duties satisfactorily. The requirements listed are representative of the knowledge, skills, and/or abilities required.
- A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential.
- Ability to organize workflow and meet established deadlines.
- This position requires skill in meeting and/or exceeding the expectations, being articulate with well-developed communication skills and personal poise.
- Excellent teamwork skills, working cooperatively with others in the accomplishment of joint tasks and common objectives.
- Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.
EDUCATION and/or EXPERIENCE - Bachelor's degree from four-year college or university in marketing, graphic design, communications, or public relations; or one to two years related experience and/or training in any aforementioned field; or equivalent combination of education and experience.
- Experience in graphic design through Adobe Creative Suite programs, such as Photoshop, or other equivalent design programs. Must have excellent computer skills, including experience with Microsoft Office programs, such as Word, Excel, and PowerPoint.
CERTIFICATES, LICENSES, REGISTRATIONS Must possess a current, valid driver's license and a current working telephone with a number that can be accessed by building management personnel for business contact purposes.
LANGUAGE SKILLS Ability to read, analyze and interpret instructions, general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Ability to engage in public speaking.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply and divide into simple and complex equations. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages.
COGNITIVE SKILLS/REASONING ABILITY - Ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment.
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
- Ability to remember previously learned material such as specifics, criteria, techniques, principles and procedures, grasp and interpret the meaning of the material and use learned material in new and concrete situations.
- The ability to break down material into its component parts so that its organizational structure can be understood.
- The ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards.
- Ability to put parts together to form a new whole or proposed set of operations.
- Ability to relate ideas and formulate hypotheses.
- Ability to appraise judgments involved in the selection of a course of action.
- Ability to identify choices and potential outcomes, determine the importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.
- Ability to solve complex problems with sensitivity and diplomacy, while displaying decisive executive leadership.
- An ability to maintain a calm, composed presence in an often fast-paced environment where multiple tasks, events and stimulus may occur simultaneously.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.
- While performing the duties of this job, the employee is regularly required to reach with hands and arms and talk or hear.
- The employee frequently is required to stand, walk; sit; and use hands to finger, handle, or feel.
- The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
- The employee must regularly lift and/or move up to 25 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.
- Perform duties in a well-ventilated, well-lighted and temperature-controlled office environment.
- Noise level is minimal in daily work environment, but can be very loud during specific events such as concerts, sporting events, monster trucks, etc.
SALARY RANGE: $65,000 - $80,000 annually, exempt. (Salary determined by applicable position experience and years of experience.)
BENEFITS: Employee owned (ESOP), group health coverage for employee and dependents; includes medical, dental, vision, life, disability; 401k, PTO, and Paid holidays.
CONCLUSION The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. This is not an all-inclusive list of responsibilities, duties, and skills required of personnel so classified.
VenuWorks is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.