Marketing Manager

Marketing Manager - Purpose-Driven, Strategic & Creative Location: Richmond, KY (In-office with some flexibility) Position Type: Full-time Compensation: Starting at $50,000 annually + performance-based bonuses Benefits: 21 days PTO, 10 paid holidays, healthcare, life insurance options Are you an experienced marketer who thrives in a fast-paced, mission-driven environment? Do you love systems, strategy, and storytelling-and care deeply about making a real impact in people's lives? We are a purpose-led law firm focused on helping families protect what matters most from the rising costs of long-term care. The clients are at the heart of everything we do. When we learn about a need-case-related or not-we do our best to help. This kind of compassionate service has led to happier clients and a fulfilling workplace. Now, we're looking for a Marketing Manager to help us share this message more effectively and expand our reach. Final Note: We have a multi-phase hiring process, including written and task-based assessments before any interviews are scheduled. If you're not open to that level of engagement, this may not be the right fit. We can't wait to learn more about you. Responsibilities: Key Responsibilities You will manage all aspects of our marketing strategy and execution:
• Maintain and oversee the marketing calendar to ensure the timely execution of campaigns
• Plan, coordinate, and promote events-from webinars to in-person gatherings
• Draft and publish SEO-friendly blog content using WordPress
• Repurpose blog content into compelling social media and email posts
• Design and manage email campaigns in ActiveCampaign with follow-up automation
• Monitor conversion metrics from lead to client, and optimize accordingly
• Maintain marketing and advertising inventory records
• Collaborate with leadership to optimize website content and structure
• Manage outbound referrals and track outcomes
• Build and maintain a high-quality referral source database
• Record and edit short videos (iMovie, Premiere Pro) for events and promotions
• Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok Qualifications: Who We're Looking For We're not just hiring for skills-we're hiring for fit. The right person will be:
• Strategic and detail-oriented - You love a good checklist and know how to keep projects on track
• Highly organized and tech-savvy - You can troubleshoot tech tools, calendars, CRMs, and project timelines with confidence
• People-focused - You enjoy client interaction, making calls, and presenting yourself professionally at all times
• A team player - You contribute ideas, adapt to growth, and collaborate well with others
• Self-motivated - You take initiative, follow through, and don't wait to be told what to do
• Mission-aligned - You believe in our firm's vision and see how this role supports your personal and professional goals Minimum Requirements
• 3-5 years of experience in marketing, communications, or business development
• Bachelor's degree in Marketing, Communications, Business, or a related field Experience with:
• WordPress
• CRM systems (preferably ActiveCampaign and Actionstep)
• Social media platforms and content creation
• Multi-line phone systems and multi-user calendars
• Microsoft Office (Word, Excel, PowerPoint) and/or Mac equivalents
• Strong writing, editing, and proofreading skills
• Proven ability to manage projects independently, analyze data, and meet deadlines Compensation: $50,000

• Key ResponsibilitiesYou will manage all aspects of our marketing strategy and execution:
• Maintain and oversee the marketing calendar to ensure the timely execution of campaigns
• Plan, coordinate, and promote events-from webinars to in-person gatherings
• Draft and publish SEO-friendly blog content using WordPress
• Repurpose blog content into compelling social media and email posts
• Design and manage email campaigns in ActiveCampaign with follow-up automation
• Monitor conversion metrics from lead to client, and optimize accordingly
• Maintain marketing and advertising inventory records
• Collaborate with leadership to optimize website content and structure
• Manage outbound referrals and track outcomes
• Build and maintain a high-quality referral source database
• Record and edit short videos (iMovie, Premiere Pro) for events and promotions
• Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok

Compensation:
$50,000 per year