About Us:
Dental Nachos and Dentist Job Connect are innovative, community-driven startups dedicated to enhancing the professional lives of dentists and dental teams. We are a small, passionate team that values creativity, flexibility, and a community-centered approach.
Position Overview:
The Marketing Manager/Director will lead strategic marketing initiatives for both Dental Nachos and Dentist Job Connect. This role requires leadership skills, project management expertise, and a strategic mindset to oversee the execution of multi-channel campaigns and the coordination of the marketing team.
Key Responsibilities:
Project and Campaign Management:
- Oversee project timelines, ensuring tasks are completed on schedule.
- Coordinate cross-functional efforts between marketing, sales, and operations
- Develop processes and workflows to maintain efficiency in campaign execution.
- Proof and approve content, graphics, and messaging for brand consistency.
Strategic Marketing Oversight:
- Develop comprehensive marketing strategies that align with business goals and enhance brand presence.
- Lead campaign strategy across email, text, social media, and web platforms.
- Align marketing activities between Dental Nachos and Dentist Job Connect for consistency and synergy.
- Manage the creation and execution of integrated marketing campaigns (social, email, text)
- Mentor and guide the marketing coordinators and social media coordinator, fostering professional growth.
Data and Performance Analysis:
- Analyze campaign performance and report on KPIs, using tools like HubSpot and Google Analytics.
- Conduct competitor analysis and stay updated on industry trends.
- Use data-driven insights to refine marketing strategies and increase engagement.
- Present performance insights to leadership with actionable recommendations.
Team Leadership and Collaboration:
- Guide team members in content creation, strategy execution, and audience engagement.
- Conduct one-on-one meetings to provide feedback and support.
- Encourage innovation and creative problem-solving within the team.
- Foster a positive, collaborative work environment.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of experience in marketing, with at least 2 years in a leadership role.
- Proficiency in project management tools and marketing automation platforms (e.g., HubSpot).
- Strong leadership and mentoring abilities.
- Analytical mindset with experience in data interpretation and reporting.
- Excellent communication and organizational skills.