Marketing Manager, Brand & Merchandising
DEPARTMENT: Marketing
LOCATION: Trevose, PA (In-office)
We are seeking a creative and dynamic Marketing Manager to oversee key elements of our brand merchandising, promotional execution and visual identity. Reporting to the Senior Director of Marketing, you will manage execution of branding and merchandising initiatives including menu boards, signage, promotional materials, and mobile unit branding, while collaborating with agency partners and cross-functional teams. Additionally, you will oversee key partnerships and sponsorships, and serve as the primary point of contact for franchisees on all merchandising and graphic needs. If you're a creative leader with a keen eye for detail and a passion for brand management, we'd love to have you on our team.
Essential Responsibilities and Duties:
- Oversee the strategic design, production, distribution and tracking of shop branding and merchandising elements, including but not limited to:
- Menu boards and flavor boards (printed and digital)
- Shop signage and window graphics
- Interior and exterior merchandising elements
- Point-of-purchase materials
- Oversee new shop branding and merchandising design
- Oversee mobile unit vehicle wraps and menu boards
- Write and distribute monthly marketing communications to franchisees, including promotion advisories, planograms and email updates
- Work with agency partners to develop creative for branded programs and promotions
- Manage brand-wide and regional partnerships and sponsorships (ie. Alex's Lemonade Stand Foundation, Philadelphia Eagles, Ronald McDonald House Philadelphia)
- Manage Marketing Intern
- Collaborate with cross-functional teams and vendor partners
- Serve as contact for franchisees regarding merchandising and graphic needs
- Will be required to perform other duties as requested, directed or assigned
Required Education and Experience:
- Bachelors degree in marketing or business related coursework preferred
- 3-5 years of marketing experience with food/QSR/multi-unit retail brands, agency or client-side, with focus on promotional execution and merchandising
- Franchise experience a plus
- Strong project management skills
- Excellent communication and presentation skills, both verbal and written
- Must work well in a fast-paced environment, enjoy multi-tasking, and have ability to meet deadlines
- Proficiency with Microsoft Office applications and internet
- Proficiency with Adobe Creative Suite required
Physical Demands:
- May be required to travel up to 10% of work schedule
May be re