Marketing Manager

Position Title: Marketing Manager

Position Type: Regular

Job Number: SA40824

Full or Part Time: full-time 40 hours weekly

Fair Labor Standard Act Classification: Exempt

Anticipated Pay Range: $69,000- $75,000

Pay Range Information: Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Job Description Summary: The Marketing Manager for Musco Center for the Arts plays a key role in advancing, promoting and developing audience engagement in collaboration with professional artists, College of Performing Arts leadership, and other University departments. Carries out season and event-targeted strategic marketing, branding, and promotional campaigns to build the Center's loyalty, awareness, visibility, and drive ticket sales growth.Conducts data driven market research for the Center's programming and develops ticket pricing strategies to maximize and attain sales goals with a focus to engage communities and cultivate relationships to drive revenue.Responsible for creating and implementing advertising plans across print, digital, and social media platforms to mass and targeted audiences. Create strategies that maximize attendance and participation from members of the press and other influencers. Steward and cultivate partnerships, media relations, and cross-promotions.Steer and develop communications and public relations messages. Keep abreast of grant and funding opportunities for the Center's programming and operations and research and prepare grant applications. Represents the Center at professional, community and campus events

Responsibilities: Marketing, Public Engagement, Audience Campaigns

• Manage front-facing team members on day of performance and/or public events.
• Demonstrate successful experience as a proven marketing professional working with artist and tours for a similar performing arts venue, ideally within an educational context.
• Remain current on industry research, audience trends, and best practices.
• Support Musco Center leadership in University, student and community relations to grow loyalty base. Develops messaging and communications aligned with University, CoPA and Musco Center priorities and vision.
• Direct outsourced promotional assets and coordinate with SMC and Musco audience development team.
• Collaborate with Musco's management team to develop and implement audience development and promotion campaigns and strategies to reach and entice new audiences, build excitement among current patrons, and increase attendance and ticket sales.
• Track sales goals and develop and implement mass advertising, targeted advertising, social media, community relations, and media plans to promote Musco Center seasons, programs, and individual shows.
• Create, manage, and disperse materials for the Center's website, social media presence, email marketing efforts, and other digital messaging and ads for Facebook, Instagram and other established or emerging platforms with the goal of building influence and followers.
• Consult and collaborate with Strategic Marketing and Communication team as appropriate for events or projects that impact Chapman's branding.
• Point person for public-facing artist relations, including advance, greeting artists and their support teams, confirming meet and greets, merchandise, pre-show speeches, etc.
• Expand and manage information efforts in concert with other departments of the University to promote the performing arts and increase awareness for Musco Center's mission and performances.
• Advance all marketing requirements with artists and tour representatives for season launch and individual events. Conducts design reviews and approvals.
• Lead and create print and digital publication of the performance program for each performance/event.
• Work with existing strategic partners and identify new community partners to integrate audience and community engagement initiatives.
• Develop mutually beneficial relationships with local arts organizations, community groups and companies who wish to become involved in Musco Center.

Marketing and Communications

• Development of the overall marketing objectives and strategies. Supports other Musco leadership in their roles as spokesperson and brand stewards. May fill-in as needed.
• Develop and oversee creation of print ads, media ads, and sales collateral.
• Implement editorial and manufacturing of collateral, direct mail materials, email templates, graphics, website content, social media content, etc.
• Manages and oversees marketing vendors and contractors including scope of work development, quality of services, and deliverables.
• Create and distribute all pre-show and post show communications to all ticketholders to ensure personalized information that facilitates a seamless, customizable experience for all patrons.
• Coordinate and lead relations with working members of the media, influencers, and press. Write and distribute press releases. Respond to internal and external requests for information.
• Maintain marketing and communications file archives.

Special Events and Projects

• Produce and host special events to complement and enhance relationship building and loyalty.
• Spearhead efforts to increase audience loyalty and retention, including marketing membership and subscription benefits programs.
• Direct membership sales and oversee the provision of benefits for subscribers, members, and other key stakeholders.
• Identification of new stakeholders with emphasis on ticket buyers new to Chapman University.
• Direct the creation of loyalty materials and invitations.
• Research and apply for grant funding opportunities.

Budget Oversight

• Build and manage annual promotional and marketing budgets.
• Develops and evolves marketing processes and standards to ensure efficiency and consistency with University policies and practices.

Required Qualifications:

• A minimum of five years of progressive, related experience in performing arts center marketing and promotions.
• Marketing and audience development within the arts sector in multidiscipline performing arts organizations; or experience working in an arts or community organization.
• Experience working with diverse community groups and audiences and success in engaging them in the arts.
• Experience creating, implementing, monitoring and evaluating successful outreach campaigns, patron loyalty and cultivating new audiences through all forms of media-traditional, digital, and social, at the local and regional level.
• Experience with collaboration, writing and implementation of successful campaign collateral and brand messages.
• Leadership skills to engage and motivate teams, improve services and connect with diverse constituents. Proven ability to address diverse problems, define relevant issues, draw sound conclusions and make responsible decisions.
• BS in Arts Administration, Business, Marketing or related field. Advanced degree preferred.
• Familiarity with safe practices when working in a theater.
• Experience carrying out duties when faced with interruptions, distractions and a fluctuating workload in a timely manner.
• Experience in managing the revenue and expense budget with the ability to prepare, monitor and reconcile budgets and expenses.
• Strong time and project management skills with the ability to juggle competing timelines and priorities and a real gift for getting things done accurately and efficiently; thrives in a busy and changing environment.
• Strong analytical skills to think strategically, evaluate and understand data, identify key areas, develop appropriate solutions and achieve goals and meet deadlines.
• Excellent oral and written communication and interpersonal skills to interact, communicate and persuade diverse groups and individuals at all levels.
• Demonstrated strong organizational and problem solving skills, with proven ability to make independent decisions appropriate for a manager level.
• Ability to work independently and as part of a team, secure information/data, and make recommendations based upon the information/data gathered.
• Computer skills to use word processing, spreadsheet, presentation, provide in-depth internet research, and electronic mail preferably of Microsoft Office applications
• Technical skills to learn to use enterprise software systems needed for the position.
• Ability to use tact and diplomacy and maintain high level of confidentiality.
• Ability to learn and interpret University policies and procedures that pertain to the duties of this position.

Desired Qualifications:

• Marketing experience within a higher educational organization.
• Knowledge of the arts and culture community in Orange County, as well as local promotional and media vehicles.

Special Instructions to Applicants: Chapman University is an equal opportunity employer committed to fostering a diverse and inclusive academic global community . click apply for full job details