Marketing Manager
Location: Miami, FL
Type: On-site
Schedule: Monday to Friday (Flexibility Required)
Employment Type: Permanent
Compensation: $80,000 to $90,000 per year, based on experience + benefits
GCP marketing is a must
DESCRIPTION:
A global Consumer Packaged Goods (CPG) organization is looking for a Marketing Manager to take the lead in strategic marketing and commercial efforts across the U.S. This is an on-site opportunity based in Miami, FL, focused on executing high-impact marketing programs across retail, distribution, and e-commerce channels.
The ideal candidate will have a proven background in CPG marketing-especially within perishable or short-shelf-life product categories-and thrive in fast-paced environments. This position requires hands-on experience managing packaging, promotions, product launches, digital initiatives, and national retail campaigns. The role is highly cross-functional and will involve working closely with creative teams, distributors, and external agencies to ensure brand alignment and market impact.
RESPONSIBILITIES:
- Develop and implement annual marketing and commercial strategies tailored to the U.S. market
- Lead execution of consumer-facing campaigns across digital, retail, and promotional channels
- Drive visibility of branded and private label CPG products through packaging and point-of-sale programs
- Manage supermarket and distributor marketing relationships
- Research and analyze market trends to identify new opportunities for growth
- Launch and support new product introductions, from planning to execution
- Oversee brand presence and engagement at regional and national trade shows
- Support e-commerce expansion through online marketing efforts
- Select and manage external PR, creative, and digital partners
- Coordinate with internal creative teams to deliver brand-consistent assets
- Respond to and manage consumer inquiries and engagement platforms
REQUIREMENTS:
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years in CPG marketing; experience in perishable product categories
- Proven track record managing both digital and traditional retail marketing campaigns
- Strong project management skills in packaging and promotional materials
- Bilingual (English/Spanish) highly preferred
- Excellent written and verbal communication skills
- Highly organized and able to handle multiple projects simultaneously
- Experience collaborating with creative teams and external agency partners
- Knowledge of trade marketing and e-commerce best practices
CORE COMPETENCIES:
- Strategic Vision: Ability to plan and execute forward-thinking marketing strategies
- Collaboration: Works well across departments and with external stakeholders
- Brand Management: Understands how to maintain and elevate brand identity
- Execution-Oriented: Capable of managing the details while keeping an eye on the bigger picture
- Communication: Clear, confident, and compelling communicator