JOB PURPOSE: The Marketing Manager is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support
Duties and Responsibilities:
- Create and establish strategic marketing plans to achieve company objectives for products and services
- Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
- Generate and monitor department budget
- Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
- Negotiates contract terms and communicates with outside agencies and suppliers
- Manages development, production, and distribution of promotional and collateral materials to support marketing programs
- Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
- Plans and conducts market research to identify opportunities for increased sales
- Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
- Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
- Provides post-event reports, analysis and regular status reports on sales and marketing programs
- Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
- Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
- Provide web site management
- Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features.
- Develop and maintain Corporate Sales and Marketing Policy and Procedures
- Manage model decorating processes and maintain furniture inventory
QUALIFICATIONS:
Knowledge and Skills
- Must be able to interact and communicate with individuals at all levels of the organization
- Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
- Exceptional written and verbal communication skills
- Proficient knowledge of Microsoft Office applications
Education and Work Experience
- College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
- Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)