A publicly traded Fintech customer is seeking a Marketing Manager who will collaborate with cross-functional teams to develop and implement creative marketing campaigns that will effectively position the brand. The ideal candidate possesses a strategic mindset, quick adaptability, a combination of long-term vision, and a hands-on, roll-up-the-sleeves approach.
Whilst you'll be the only marketer based in the US, you'll be supported by the global marketing team and work closely with the commercial teams operating in the NA region (sales, customer, product).
Responsibilities:
- Managing, executing, and measuring marketing plans, distributors, and partners for their offices in the NA region.
- Manage the entire life cycle of communication assets creation, including ideation, production, and customization for the NA offices
- Manage shows and events from design concept, messaging, suppliers, and build-up, including follow-ups
- Use data and analytics to evaluate the performance and ROI of programs, adjusting the strategy and tactics as needed to optimize the cost
- Execution and operation of communication strategies and activities that support the brand, including writing requests for email marketing campaigns, printed materials, customer event organization, and conference.
- Collaborate with the customer success team on the ground to understand the customer needs
Qualifications:
- Bachelor's degree in marketing, communication, or a related field.
- 5+ years of experience as a Marketing Manager for a global B2B / Fintech company
- Strategic thinking and goal-oriented approach
- Highly creative and passionate about creating amazing ideas and storytelling
- Knowledge of digital marketing channels, social media platforms, content marketing, PPC, and SEO strategies.
- Experience building a plan to grow the business, including monitoring budget, competitors, sales initiatives, reaching goals and deadlines
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Ability and desire to travel to conferences, exhibitions, and customers