Job Title: Marketing Manager
Date: 5/2025
Department: Marketing
Reports to: VP Sales
Marketing Manager Job Summary:
We are seeking a highly motivated Marketing Manager. The ideal candidate will be a versatile professional with an understanding of the residential real estate sales and lending market, capable of leading a team to measurable success while ensuring consistent execution of various initiatives suggested by executives.
Specific Responsibilities:
- Identify and capitalize on opportunities throughout Texas (the company has over 2,400 properties currently available) for both the marketing of specific properties as well as loan products.
- Design and execute marketing campaigns, including digital, print, and grassroots efforts.
- Collaborate with the sales team to develop effective sales pitches and materials.
- Engage with local communities to build trust and foster relationships.
- Develop innovative campaign ideas to broaden SWE's reach and capitalize on opportunities.
- Seek out and collaborate with web developers and similar vendors to redesign SWE's website and the company's overall web presence.
- Track and report on key performance indicators (KPIs) related to marketing efforts, including lead generation, conversion rates, and customer inquiries.
- Maintain and enhance the SWE Homes brand and the brand of its affiliates through consistent messaging, visual identity, and customer experience.
- Manage, develop, and grow a 10+ person team ranging across the experience spectrum.
- Provide regular updates and reports to the executive team, including progress on marketing initiatives and any adjustments to strategy.
- Identify and manage relationships with external vendors and service providers, including those for signage, digital marketing tools, and video production, to meet project timelines and quality standards.
- Ensure all marketing activities comply with all relevant state and federal laws and regulations.
- Maintain accurate records of marketing campaigns, expenditures, and performance metrics for internal review and external audits if necessary.
- Ensure adherence to budgets provided by management and accurate tracking of spending across the marketing team.
- Perform other duties and responsibilities as directed by executives.
Requirements:
- Fluent in both Spanish and English preferred.
- This opportunity is fully in-person to allow for collaboration and mentorship opportunities with the team.
- Must have an understanding of basic accounting and the ability to construct and maintain a department-level ledger.
- Strong vendor negotiation skills.
- Strong Microsoft Office, Canva, and web development skills.
- Proven ability to follow-through on assigned tasks and prioritize outstanding requests.
- Skilled at training and motivation.
- Manage online analytical tools.
- Project-oriented and well-organized with attention to detail.
- Expert collaborator, communicator, and change agent.
- Understands market and industry trends.
- Driven to push marketing efforts to successful closure.
- Must understand web design concepts, graphics and video editing, and Adobe Suite.
- Experience at a real estate or financial services firm is preferred.
SWE Homes, L.P. is proud to be an equal-opportunity employer, fostering a workplace that embraces diversity and inclusion. We are dedicated to helping families and individuals across Texas find housing opportunities.
Please note that employment is contingent upon successfully passing a background check.