Marketing Manager - Crimzon Mumbai Full-Time
About Crimzon:
Crimzon is an affordable luxury women's footwear brand with a growing omni-channel presence across India. With stores in Mumbai and Delhi and a strong digital footprint, we're redefining fashion-forward comfort. We're looking for a dynamic, hands-on Marketing Manager to join our growing Mumbai HQ and lead the full marketing function in-house.
What You'll Do:
Own the Brand
- Lead all marketing efforts across digital, retail, PR, and influencer channels.
- Be the point person for external agencies, performance marketing partners, and PR firms.
Content + Shoots
- Build monthly content plans for Instagram, LinkedIn, Facebook & YouTube.
- Plan and execute monthly product/editorial shoots (models, stylists, photographers).
- Capture UGC-style content and BTS footage; create reels and trending formats.
Influencer & PR Coordination
- Manage influencer campaigns and stylist collaborations from outreach to content delivery.
- Follow up on deliverables after product dispatch and ensure content usage.
Performance + Analytics
- Analyze what's working across organic and paid content.
- Report campaign performance directly to management and adapt strategy accordingly.
️ Shopify + Website Management
- Update homepage banners, ensure brand freshness across digital touchpoints.
- Explore Shopify apps to boost marketing automation and e-comm experience.
AI & Efficiency
- Implement AI content generation tools to streamline content creation and improve turnaround speed.
Events & Activations
- Ideate and execute in-store events, influencer meetups, and brand partnerships.
What You Bring:
- 3-4 years of experience in fashion/lifestyle/D2C marketing.
- Strong visual and content sensibility; excellent grasp of social trends.
- Proficiency in Canva, Instagram tools, and Google Drive.
- Experience coordinating with agencies and managing creative teams.
- Bonus: Familiarity with Shopify and AI marketing tools like ChatGPT or Jasper.
Location: Mumbai (Parel, Mumbai) Full-Time In-House
Apply at:
- Ready to own and scale the voice of a growing fashion brand? Come join Crimzon.