Company: Country Travel Discoveries
Position: Marketing Manager
Start Date: ASAP
Employment Type: Full-time (approximately 40 hours per week)
CTD Hours: 8:30am - 5:00pm
Salary Range: $53,000 - $55,000 (dependent on experience)
Required Experience
- We are looking for a candidate who is passionate about marketing, marketing strategy, and travel. Candidates must be confident in Facebook/Instagram (including ads and lead generation), design platforms like Canva, email platforms like Constant Contact, and hold a strong interest in serving people.
- Having served in the tourism industry is a plus.
- Individuals holding an Associates/Bachelor's degree is a plus.
Company Description
Country Travel Discoveries (CTD) is a group tour operator that offers handcrafted and meticulously planned vacation experiences across the U.S. and abroad. Launched in 2012, CTD has continued the tradition of avoiding crowded tourist destinations, preferring back roads, cultural attractions, and local stops - many arranged with area hosts exclusively for us. Our team prioritizes finding unique experiences that travelers can't get on their own.
Job Summary
This position will work under the direction of the CTD President and handle various tasks, including but not limited to, creative writing, content creation, designing catalog mailings, database entry/mailing list management, website updates, email marketing, social media advertising, metric reporting, and more. A successful candidate will bring strong knowledge of marketing strategy.
Primary Role Responsibilities
- Creates a monthly marketing strategy to selling upcoming tours
- Writes print pieces including letters, postcards, catalogs, and blog posts
- Builds bi-weekly emails using Constant Contact
- Designs graphics using Canva and other platforms
- Builds social media posts/stories for Facebook and Instagram
- Creates a yearly marketing budget and processes/tracks invoices
- Delivers quarterly ROI and analytic updates to the CTD President
- Understands how to leverage AI for marketing purposes
- Pulls mailing lists using our reservations database, Centaur, and cleans the data in Excel
- Understands social media reels and can create video content
- Amends our CTD website to update new tour content
- Edits print pieces in Adobe (like the CTD catalog) with the support of our Graphic Designer
- Properly and professionally represents CTD with travelers on the road
- Performs other duties as assigned
Requirements
- Exceptional writing and editing skills: Must be a strong writer with the ability to adjust their style to meet the tone of our company brand
- Detail Oriented: Cognizant of details and ensures proper tour information is published
- Excellent communication: Is able to articulate CTD's mission and brand with confidence and passion
- Knowledge of Marketing Platforms: Proficient in Canva, Adobe, Constant Contact, Facebook/Instagram, and other related programs
- Microsoft Office Proficiency: Extensive knowledge in Excel, PowerPoint, and Word
- Public Speaking: Comfortable creating and giving presentations to small and large groups with the CTD President
- Ability to Work in a Fast-Paced Environment: Remains organized while managing multiple projects at once
- Innovative: Creatively presents new marketing strategies and generates proactive solutions to selling tours
- Reliable and Positive: Has a hard-working mentality and prioritizes supporting their team by showing up for work each day with a joyful attitude
- Integrity: Values honesty and handles sensitive traveler information with integrity
- Willingness to Travel: Ability to travel (domestic and/or abroad) 1-3 weeks per year
- Knowledge of Travel: Understands world geography and top destinations
Languages
- Strong command of written and oral English
Contact
Andrea Brooks at
Please apply on LinkedIn, as well as email the hiring manager - Andrea Brooks - an introductory email with an answer to the following question on a real-life marketing scenario:
Country Travel Discoveries has a tour with 10 spots sold and we need to get to 12 to run the departure. We have mailed out a postcard with the tour details to our traveler base, we've sent an email to our contacts, and we've boosted a post on Facebook. What other creative marketing idea would you have to sell two more spots on this tour?