Marketing Manager
About Guzman Energy
Guzman Energy is a wholesale power provider dedicated to the expansion and transition of U.S. power sources. We partner with cooperatives, municipalities, companies and tribes to deliver reliable, affordable and clean energy solutions.
Position Overview
We are seeking a creative and effective Marketing Manager to join our team, reporting to our Senior Advisor for Brand Marketing on the Commercial team. In this role, you will create formal and informal materials, messaging, and presentations to increase awareness of the Guzman Energy brand, improve our sales funnel, maintain a consistent and on-brand social media presence, and support business growth.
Key Responsibilities:
Sales Enablement & Commercial Materials
- Create compelling sales collateral, presentations, and marketing materials that effectively communicate our value proposition and products
- Collaborate with our business development team to understand customer needs and develop targeted content and materials that educate and ultimately drive new contracts with prospective and existing customers
- Develop a campaign-approach to reaching defined prospects through a variety of appropriate marketing channels, including digital and traditional mechanisms i.e. direct mail, billboards, and sponsorships
- Design and produce presentations for customers, industry conferences, external affairs meetings and other business development opportunities
- Maintain a consistent brand voice across all commercial materials
Social Media & Digital Presence
- Develop and execute social media strategies that align with the company's business objectives and brand positioning
- Create engaging content for LinkedIn, Facebook, YouTube and other relevant platforms
- Monitor social media analytics and adjust strategies to optimize performance
- Collaborate with subject matter experts to develop thought leadership content
- Assist with coordinating community engagement initiatives and stakeholder communications
- Support the development of external communications related to new partnerships, projects, and company milestones
- Prepare materials for industry events, conferences, and speaking engagements
- Collaborate on content for external newsletters, industry publications, and PR initiatives
- Assist with ongoing updates to company website as needed
Cross-Functional Collaboration
- Work closely with the Senior Advisor on brand marketing, reputation management, and public relations strategies
- Support internal communications to ensure alignment across departments
- Partner with business development, operations, and technical teams to gather accurate information for marketing materials
- Assist with marketing budget planning and tracking
Qualifications:
Required Skills & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of experience in marketing, with demonstrated success in B2B environments
- Strong portfolio demonstrating excellent design, presentation, and content creation skills
- Experience with sales enablement and supporting business development teams
- Proficiency with design software (Adobe Creative Suite, Canva, etc.) and presentation tools
- Excellent written and verbal communication skills
- Strong project management abilities and attention to detail
Preferred Qualifications
- Experience in the energy sector, renewable energy, or utilities
- Understanding of energy markets, wholesale power, and sustainability initiatives
- Experience with marketing automation tools and CRM systems
- Background in digital marketing and social media campaign management
Personal Attributes
- Creative thinker with strong problem-solving skills
- Self-motivated with ability to work independently and as part of a team
- Adaptable to a fast-paced, evolving industry
- Passionate about renewable energy and sustainability
- Detail-oriented with excellent organizational skills
- Collaborative mindset and strong interpersonal skills
What We Offer
- Competitive salary and comprehensive benefits package
- Opportunity to contribute to the clean energy transition
- Collaborative and innovative work environment
- Professional growth and development opportunities
- Work with purpose in a mission-driven organization
Location
- This role is in-person full-time at Guzman Energy's Denver CO headquarters office
Guzman Energy values and respects all employees, providing opportunities to achieve maximum performance. We are an equal opportunity employer and hire without regard to race, color, religion, ancestry, sex, citizenship, national origin, marital, military, and veteran status, age, disability, medical condition, genetic information, gender identity, gender expression, sexual orientation, family status, pregnancy, or any other characteristic protected by federal, state, or local law.