We are searching for a Marketing Manager to help support our Sales Team by engaging their target audience and driving brand awareness. This role is based at our Corporate Headquarters in Blacksburg, South Carolina and plays a critical role in executing marketing strategies that empower our sales team to succeed in the field.
At PSL, our motto is "Play the Game in a Better Light." Premier Sports Lighting embodies a culture of innovation, precision, and excellence, dedicated to crafting state-of-the-art LED sports lighting and control systems that enhance athletic experiences and illuminate the future of sports venues.
What You Will Do as a Marketing Manager
- Develop and implement marketing strategies that align with the sales team's goals , ensuring targeted outreach to contractors, specifiers, and customers.
- Collaborate closely with the Sales Team to create compelling marketing materials that differentiate PSL's products and services.
- Utilize customer insights and market research to refine messaging and strengthen brand positioning.
- Find and facilitate trade shows and conferences by creating promotional assets and ensuring a strong PSL presence.
- Develop engaging digital and print content , including presentations, case studies, and promotional campaigns that enhance sales efforts.
- Oversee PSL's CRM system (Odoo) to ensure marketing and sales data remains accurate, organized, and actionable.
- Work in tandem with sales leadership to track performance metrics , adjust marketing strategies, and optimize lead generation efforts.
- Act as the driving force behind PSL's brand recognition.
What you will need to be successful:
- Embrace a mission-driven mindset: Approach your work with passion, purpose, and a commitment to making a real difference - not just closing a sale.
- Commit to a unified team vision: Work collaboratively, support your colleagues, and embrace the company's mission with enthusiasm, ensuring alignment in goals and values.
- Strategic mindset: Ability to align marketing initiatives with sales objectives to drive results. Team collaboration: Work effectively with Field Sales Representatives and leadership to ensure marketing enhances sales efforts.
- Strong communication skills: Craft compelling messages that resonate with PSL's customers.
- Experience in B2B marketing: Understanding of contractor and specifier engagement strategies.
- Tech-savvy approach: Familiarity with CRM systems like Odoo, as well as digital marketing tools.
- Ability to lead change: A proactive approach to identifying opportunities and executing new marketing strategies.
Who is Premier Sports Lighting
Premier Sports Lighting is a cutting-edge manufacturer specializing in LED sports lighting and control systems. Based in Blacksburg, South Carolina, the company is known for delivering innovative, turnkey solutions that enhance sports venues across the United States. Their systems are designed to meet the highest standards, offering advanced features like active monitoring, theatrical controls, and spill light management. Premier Sports Lighting is committed to quality, efficiency, and creating exceptional lighting experiences for athletes and spectators alike.
What does PSL offer?
At Premier Sports Lighting, we provide meaningful career opportunities in a company built on innovation and excellence. We foster growth through hands-on learning, career development, and the chance to explore new roles within our organization. Our team members are our greatest asset, and we support a healthy work-life balance, offering flexibility to engage in your community, spend time with family, and pursue the things that matter most to you.
In addition, we offer:
- Health Insurance - Comprehensive medical, dental, and vision plans to keep you and your family covered.
- Retirement Plans - A 401(k) with employer matching to help you build a strong financial future.
- Paid Time Off (PTO) - Generous vacation, sick leave, and personal days to encourage a healthy work-life balance.
- Professional Development - Training programs, tuition reimbursement, and mentorship opportunities to support career growth.
- Performance-Based Bonuses - Incentives tied to company success to reward hard work and dedication.
- Wellness Programs - Gym memberships, mental health support, and wellness stipends to prioritize your well-being.
At Premier Sports Lighting , we bring vision to life and want you to be a part of it. Join PSL, where teamwork drives innovation, and where we deliver lighting solutions that make an impact locally and nationally. Together, we create possibilities that matter.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by the persons assigned to this position. They are not intended to be an exhaustive list of all associated responsibilities, skills, efforts, or working conditions. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. Premier Sports Lighting, Inc. reserves the right to change, amend, add, delete, and otherwise assign any and all duties, responsibilities, and position titles as it deems necessary to meet the needs of the business.