Marketing Manager (HubSpot Expertise Required)
Location: Little River, SC (In-Person)
Job Type: Full-Time
Department: Marketing
Reports To: Integrator (President)
Direct Reports: Content Manager (Writer), Videographer
Application Process
Interested candidates should first watch this video
Then, submit their resume, cover letter, and portfolio of marketing work (including HubSpot experience) to . Please include "Marketing Manager Application" in the subject line.
About the Role
Linta Roofing is looking for a strategic, data-driven Marketing Manager who thrives on measurable growth, team leadership, and HubSpot mastery. This role is not about running isolated marketing campaigns-it is about driving trust, leads, and revenue growth through content marketing, paid media, SEO, lead nurturing, and conversion optimization.
We prioritize educating homeowners, delivering radical transparency, and creating trust-driven marketing. The Marketing Manager will be responsible for leading the marketing strategy, overseeing the marketing team, managing HubSpot as both a CRM and CMS, and ensuring all initiatives drive business growth.
This is an in-person role based in Little River, SC, though flexible scheduling is available.
Key ResponsibilitiesStrategic Leadership & Growth
- Develop and own the company's marketing strategy in alignment with revenue and growth goals
- Ensure all marketing efforts reflect inbound marketing philosophies
- Lead weekly marketing planning and reporting meetings, ensuring accountability for goals and results
- Track marketing KPIs, identifying areas for continuous improvement and increased ROI
Team Leadership & Management
- Directly manage and mentor the Content Manager (written content) and Videographer (video content)
- Set and track goals for content production (blogs, videos, web pages) to drive engagement and conversions
- Provide coaching, strategic direction, and performance feedback to ensure team effectiveness
HubSpot Ownership & Optimization
- Serve as HubSpot Marketing Hub admin and power user for lead nurturing, automation, and analytics
- Build and optimize workflows, lead nurturing paths, lifecycle stages, and reporting dashboards
- Analyze contact behavior, engagement trends, and campaign performance to refine strategy
Paid Media & External Advertising Management
- Manage Google Ads, Facebook/Meta, LinkedIn, and other digital ad campaigns to optimize lead acquisition
- Oversee TV, radio, and other media buys, ensuring efficient spending and performance tracking
- Track ROI and attribution of all paid campaigns, adjusting strategies based on data insights
Website Optimization & Conversion Growth
- Oversee website messaging, layout, and content optimization to improve conversion rates
- Conduct A/B testing, heat mapping, and user behavior analysis to refine web pages and funnels
- Ensure the marketing team drives constant growth in website sessions while maintaining a healthy session-to-contact rate
Lead Nurturing & Customer Journey Optimization
- Implement and maintain post-conversion lead nurturing campaigns to move prospects through the sales funnel
- Leverage HubSpot automation to optimize customer interactions and increase close rates
- Work closely with the sales team to align marketing strategies with real-world sales performance
Analytics & Reporting
- Own all marketing analytics across content, video, website, and paid channels
- Provide clear, actionable insights to leadership, ensuring marketing efforts align with business goals
- Track and optimize marketing spend and budget allocation based on performance data
Who You Are
- A confident marketing strategist with a proven ability to lead a team and drive business growth
- A HubSpot power user, experienced in campaign management, automation, reporting, and website optimization
- An analytical thinker who uses data to guide decisions without stalling momentum
- Aligned with an inbound marketing approach-content-first, trust-driven marketing
- Experienced in managing paid media campaigns and tracking ad performance
Must-Have Experience
- 5+ years in a marketing strategy or manager-level role
- Daily, hands-on use of HubSpot Marketing Hub (CRM, CMS, automation, analytics)
- Experience managing a content-driven marketing team (writers, videographers, or similar)
- Strong understanding of SEO, content strategy, and conversion rate optimization
- Experience managing paid media strategy and tracking ROI of digital and traditional advertising
- Proven success leading cross-functional marketing initiatives that drive measurable results
Bonus Points If You Have
- Worked within an inbound marketing / content-first framework
- HubSpot certifications (Inbound Marketing, Content Marketing, Marketing Software)
- Experience with Hotjar, SEMrush, Google Analytics, or other CRO tools
- Familiarity with video production workflows and collaboration with videographers
Why Join Us?
- Be the strategic lead of a growing, mission-driven marketing team
- Work with in-house creative talent (writer and video) to bring content to life
- Shape the brand, voice, and growth of a company committed to trust and transparency
- Join a high-energy team that values autonomy, clarity, and results
Salary & Benefits
- Competitive salary (Range: $80,000-$100,000 , negotiable based on history of creating results)
- Health insurance after 90 days of employment
- Professional development budget and HubSpot training support
- In-office collaboration (with potential for flexible scheduling)