About our company
Camira are a multi-award-winning textile manufacturer with two centuries of heritage and a forward-thinking approach to innovation and sustainability, Camira designs and manufactures environmental fabrics for the commercial, public transport and residential sectors.
Purpose:
To build the Camira Group brands, with specific focus on North America, through planning, coordinating, and implementing marketing activities, creating marketing materials, and supporting product introductions in line with Camira is overall marketing strategies. Providing marketing support in North America as well as contributing to the global marketing effort.
Key Responsibilities/Main Duties:
Marketing
- Work closely with the Camira Group marketing team across all marketing pillars (insight, digital, communications, graphic design, events, and exhibitions) in all target segments (contract) to deliver agreed marketing objectives in line with North American and global requirements
- Work with Camira products and launch elements (sampling, communications, training, sales tools/kits, etc.) for all product introductions in the North American market, supporting Direct and Independent Reps as required along w/OEM awareness.
- Plan and implement digital marketing needs in line with brand strategies and marketing initiatives, working closely with the Camira Group Digital Marketing Manager to target NA market.
- Lead and support website content needs and updates across the Luna and Camira websites
- Lead social media strategy and content development for Luna, while contributing to Camira Group social strategy across multiple platforms specifically for NA
- Use CRM on a local level for segmentation and targeting in direct email marketing, promoting best practice in contact leads to build brand awareness, promote products, ect.
- Provide wide ranging communications support for both on-line and off-line channels working closely with the Camira Group PR & Comms Manager where appropriate
- Coordinate local events (eg. NeoCon and other rep events)
- Report on key metrics, market trends and competitor activities
- Liaise w/fulfillment
Graphic Design / Creative
- Lead overall brand and graphic design strategy for North America
- Create print-ready artwork for marketing collateral for Luna and Camira, exercising creative flair, in line with branding and corporate identity guidelines
- Oversee the creation of photography assets, where necessary working collaboratively with Camira Group Marketing and Creative
- Provide creative support as required.
- Create Sales tools and marketing collateral to effectively promote.
Sampling
- Oversee production of all sampling materials for product introductions and on-going sampling fulfilment
- Oversee OEM carded production from graphic design artwork, customer approval and manufacture.
- Lead sampling partnership relationships (eg. Material Bank, Mercato Place)
Camira Values
Our success lies in our customer's success. We focus on building long lasting relationships and delivering a brilliant customer experience to a global market; using digital technologies, providing high-quality products, support and services that add value, inspire, and exceed expectations.
Our commitment to quality, health & safety, and environmental standards ensures we consistently deliver products and services that meet both customer and regulatory requirements. We do the right thing, no matter how hard. We uphold integrity, honesty, and transparency with our customers, our people, and the planet. We respect our resources and commit to making pioneering fabrics and delivering value added services that contribute positively to a more sustainable future.
Apply today
At Camira, diversity, equity, and inclusion are at the heart of our values. We adopt a workplace where every team member feels valued and respected. Our inclusive culture ensures all employees have equal opportunities for growth and development. If you require any adjustments and/or additional support during the interview process, please let the talent team know.
Join Camira and be part of a company that values your unique skills and supports your professional journey. Apply now and contribute to our mission of delivering exceptional fabrics.