Marketing Insights Research

Summary:

This role will support our Go-To-Market and Marketing strategy for new device launches in the Reality Labs Metaverse organization. It will have a direct hand in shaping and informing the strategy for bringing new-to-the-world Virtual Reality (VR) and Mixed Reality (MR) devices that provide exciting experiences to consumers.

Required Skills:

Marketing Insights Research - Reality Labs Responsibilities:

1. Develop the learning agendas to support progress on business goals
2. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
3. Translate research findings into actionable insights with clear recommendations
4. producing highly effective communication that motivates people to apply learnings in marketing and across the organization.

Minimum Qualifications:

Minimum Qualifications:

1. Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with a proven track record applying them in a business context to drive decision-making and raising relevance of new opportunities.
2. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes.
3. Strategic skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance.

Preferred Qualifications:

Preferred Qualifications:

1. 7+ years research experience
2. 3+ years experience with launching brand campaigns, campaign development, and Go-To-Market execution, with in-depth knowledge on how to build/implement these work streams across tech hardware and software ecosystems.

Public Compensation:

$138,000/year to $188,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .