Job Description This intern will support our marketing team in evaluating competitors, identifying market opportunities, and refining our brand strategy. Your key responsibilities will include:
- Conducting a competitive analysis of the cruising industry (both river and small ship) to assess positioning, messaging, claims, pricing, and product differentiation.
- Providing recommendations based on competitive research to enhance Tauck's selling materials and brand messaging.
- Collaborating with the marketing team to translate research insights into actionable strategies.
- Assisting in other brand management tasks as needed to support the overall marketing strategy.
KNOWLEDGE/SKILL REQUIREMENTS:
- A passion for marketing & branding.
- Strong research and analytical skills with the ability to draw insights from data.
- Excellent communication and presentation skills to share findings effectively.
- A detail-oriented mindset with the ability to identify key patterns and trends.
- A proactive and curious attitude, with a willingness to dive into industry trends.
PREFERRED SKILLS & INTERESTS:
- Interest in the travel and hospitality industry.
- Quick learner with the ability to multi-task.
- Practice good follow-through on tasks / assignments.
- Flexible with assigned tasks and adaptable to changes in a fast-paced work environment.
About Us Tauck is recognized as a world leader in deluxe escorted vacation tours; a fast growing company in a thriving industry. We offer more than 150 intriguing, all-inclusive vacations to the most popular worldwide destinations. These creative itineraries, with spectacular sightseeing and premium accommodations, are carefully choreographed to create enriching experiences and enlighten travelers interested in high quality, cultural vacations.
Visit Tauck website for more information about the company.