Title: Marketing + Communications Manager
Department: Grand Rapids Ballet
Reports to: Mary Jennings, Executive Director
Salary: $52,000-$60,000
Position Classification: Exempt
Location: In-person: 341 Ellsworth Ave SW, Grand Rapids, MI 49503
Grand Rapids Ballet, Michigan's premiere ballet company, is seeking a collaborative, driven, and detail-obsessed Manager of Marketing & Communications to lead the organization's sales, branding, and audience engagement strategy. This role blends creativity with logistics - perfect for someone who thrives in both strategic planning and hands-on execution. The ideal candidate is a master communicator, adept at managing multiple projects, meeting deadlines, and building strong relationships with internal teams and external partners.
Responsibilities
Project & Production Management
- Own the full lifecycle of marketing deliverables, including performance programs, print materials, signage, and advertising assets.
- Ensure timely delivery by managing schedules, deadlines, and approvals - especially around strict print and production timelines.
- Serve as the primary liaison with external marketing and design vendors; oversee project scopes, timelines, and deliverables.
Digital Communications & Content Creation
- Develop, write, and manage all digital communications, including email marketing, newsletters, and website updates.
- Create and curate engaging visual and written content for social media channels.
- Produce or coordinate digital assets, including promotional graphics, video content, and photography.
Marketing Strategy & Campaign Development
- Manage the planning, execution, and analysis of multi-channel marketing campaigns for performances, education programs, and special events.
- Drive patron engagement and ticket sales through compelling messaging, consistent branding, and audience segmentation.
Media Relations & Brand Communications
- Write and distribute press releases, media alerts, and promotional copy.
- Cultivate and maintain strong relationships with media contacts; serve as primary press liaison.
- Ensure consistent voice, style, and tone across all public-facing materials.
Collaboration & Internal Communications
- Provide direction and management of projects for marketing contributors; the GRB School Administrator and the GRB Executive Administrator
- Work closely with artistic, development, education, and production staff to align messaging and support cross-departmental initiatives.
- Attend rehearsals, events, and performances to gather content and strengthen organizational storytelling.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum 3-5 years of professional experience in a marketing or communications role, preferably within the arts, nonprofit, or cultural sector.
- Demonstrated experience managing complex projects with multiple stakeholders and tight deadlines.
- Strong copywriting, editing, and proofreading skills.
- High proficiency in Adobe Creative Suite (especially InDesign and Photoshop) Canva, email marketing platforms (Klaviyo or similar), and social media scheduling tools.
- Experience with website CMS platforms (WordPress) and basic analytics tools (Google Analytics, Meta Business Suite).
- Collaborative, solutions-oriented mindset with outstanding attention to detail and follow-through.
Email a resume, including a brief statement outlining why you are interested in this position, to .