We're seeking a strategic, customer-obsessed Marketing Growth Manager to lead the development of impactful, multi-channel campaigns that drive awareness, engagement, and revenue growth. This role is responsible for crafting compelling growth strategies, developing audience-centric messaging, and leading cross-functional collaboration to bring high-performing campaigns to life.
If you're a strategic thinker who loves building narratives, guiding campaign vision, and optimizing content strategy across the buyer journey, this is the role for you.
Core Responsibilities:
- Develop and own integrated growth campaign strategies that align with business objectives, target key market segments, and guide prospects through the full funnel.
- Define messaging frameworks tailored to different audience personas and lifecycle stages, ensuring clear, compelling communication across all campaign channels.
- Lead content planning across the funnel and customer journey, including blogs, whitepapers, webinars, case studies, and landing pages, in collaboration with creative and content teams.
- Establish campaign themes and narratives that align with product positioning, business goals, and customer pain points.
- Collaborate with events, content, and brand teams to ensure strategic alignment and consistency in tone, messaging, and campaign priorities.
- Design and guide multi-channel campaign blueprints, outlining channel mix, sequencing, and key engagement points without managing daily execution.
- Monitor campaign and content performance data at a strategic level, evaluating impact against goals and refining messaging or campaign direction accordingly.
- Lead strategic brainstorms and campaign planning sessions, guiding teams toward innovative, customer-centric ideas that differentiate the brand and accelerate growth.
Qualifications:
- 3+ years of experience in strategic marketing, growth marketing, or campaign planning, ideally within a content-driven or B2B environment.
- Strong storytelling and messaging instincts, with the ability to translate abstract ideas into clear, audience-relevant campaigns.
- Comfortable driving large-scale, multi-channel campaign strategy-while also rolling up your sleeves to manage details, assets, and timelines.
- Proven ability to work cross-functionally with content, creative, and product marketing teams to bring campaigns to life.
- Highly organized and able to manage multiple initiatives simultaneously without losing sight of strategic goals.
- Clear, confident communicator who can align stakeholders around a shared vision.
- Familiarity with modern marketing tools and platforms (e.g., HubSpot, CMS systems, project management tools like ).
Why Join Us?
- Be part of a growing, innovative team focused on real results.
- Flexible remote work environment.
- Collaborative, supportive team culture.
- Opportunities for professional development and growth.