Job Description: Marketing Executive
Territory: Aliso Viejo, Coto de Caza, Dana Point, Foothill Ranch, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, Lake Forest, Mission Viejo, Newport Beach, Newport Coast, Rancho Mission Viejo, Rancho Santa Margarita, San Clemente, San Juan Capistrano
Company Overview:
Magnificare, LLC is a purpose-driven home care provider rooted in strong values and a deep commitment to family-centered, person-first care. With over 20 years of hands-on experience in the home care industry, we've built an exceptional reputation for delivering personalized, compassionate support grounded in the biopsychosocial needs of every individual we serve. In 2019, we took the next step in our journey by becoming a state-licensed home care organization-making official what our clients already knew: that Magnificare is synonymous with excellence.
At Magnificare, we believe that people are the heart of everything we do-our caregivers, our clients, and the families we support. We're dedicated to pioneering innovative, research-backed solutions that promote healthy aging and elevate the standard of care. To us, every person is irreplaceable, unrepeatable, and invaluable.
Our mission is simple but powerful: to enhance lives through compassionate, human-centered care driven by both empathy and evidence. If you're looking for a workplace where purpose meets passion-and where making a real impact is part of the job description-Magnificare is the place for you.
Why this industry? According to the 2020 Census, the U.S. population aged 65 and older grew nearly five times faster than the overall population over the last century. From just 4.9 million in 1920 (4.7% of the population) to 55.8 million in 2020 (16.8%), the older adult population surged by nearly 1,000%. In 2020, about 1 in every 6 Americans was 65 or older-a sharp rise from less than 1 in 20 a century ago-driven largely by the aging baby boomer generation. This will overwhelm a system sorely lacking geriatric expertise. Magnificare is committed to be a part of the solution-offering compassionate, data-driven approach to home care.
Position Summary:
The Marketing Executive is instrumental in fueling growth by forging strong community connections, bringing in new clients, and securing service contracts to expand our agency. You'll serve as the face of Magnificare in your area-leading outreach efforts, nurturing partnerships, and boosting brand presence within the community.
Key Responsibilities:
Revenue Growth: Generate new business across your assigned area, focusing on hospitals, physicians, home health and hospice agencies, skilled nursing facilities, assisted living, fiduciaries, and more.
Sales Execution: Conduct email and phone outreach, presentations, follow-ups, and relationship nurturing.
Networking: Actively participate in events, outreach programs, and conferences. Build strong relationships with referral sources and community leaders.
Marketing Management: Lead local marketing efforts, design campaigns, and develop materials aligned with company goals.
Public Communication: Ensure all materials are accurate, professional, and reflect company values.
Strategic Input: Collaborate with leadership on growth strategies, service improvements, and ongoing planning.
Ideal Candidate Profile:
Associate's or Bachelor's in Marketing, Business, Healthcare, or related field
2+ years marketing and sales experience in home care, home health, hospice, assisted living, hospital, medical device or related organizations
An established and working network of home care referral sources
Strong sales, communication, and customer service skills
Proficiency in Zoom and social media
Analytical mindset with ability to make data-informed decisions
Valid driver's license, open to 80% travel within South & Coastal OC
Adaptable, detail-oriented, entrepreneurial, and self-directed
Passion for improving senior care and quality of life
Success Traits:
Passionate about senior care and long-term services
Emotionally intelligent and ethical
Thrives in relationship-driven sales
Builds strong internal and external partnerships
Aligns efforts across teams and referral sources to achieve shared success
What Success Looks Like:
Meeting or exceeding KPIs for outreach, leads, and revenue
Leveraging your network and communication skills to grow Magnificare's impact
Compensation & Benefits:
Salary: Base pay ranges from $62,400 to $72,800, plus commissions. High performers have the potential to earn six figures.
Benefits: Includes 401(k), ongoing training and development, paid sick leave, travel reimbursement, strong work-life balance, and clear paths for career advancement.
Work Environment: Primarily field-based in South Orange County, with flexibility for remote work. Office space available if needed.
Ready to Join Us?
Send your resume to or call to apply and help transform home care in South OC.
Job Type: Full-time
Pay: $62,400.00 - $72,800.00 per year
Benefits:
401(k)
Employee assistance program
Flexible schedule
Professional development assistance
Retirement plan
Schedule:
8 hour shift
On call
Weekends as needed
Education:
Associate (Required)
Experience:
Marketing: 2 years (Required)
Willingness to travel:
75% (Required)
Work Location: In person