ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.
Are you passionate about creating unforgettable brand experiences that captivate consumers and drive engagement? Do you thrive at the intersection of creativity and strategy, bringing brands to life through immersive activations and events? If so, we want to hear from you.
ECHO Incorporated is seeking an experienced
Marketing Events Specialist/Senior Specialist to join our dynamic team. As part of our Brand Marketing group, you will play a key role in shaping how our brand connects with audiences in dynamic and meaningful ways across multiple touchpoints.
The salary range for this position is $75,000-$85,000 based on experience and qualifications.
This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.ECHO's benefits include: - 11 paid holidays
- Extremely affordable medical, dental, and vision insurance
- Paid PTO
- 5% 401K match
- Tuition Reimbursement
Duties/Responsibilities: Experiential Strategy & Execution - Plan, develop, and execute engaging, high-impact brand activations that enhance brand awareness and consumer engagement.
- Lead end-to-end event planning and execution of trade shows, channel-specific events, and in-store experiences, ensuring impactful brand representation and audience engagement.
- Ensure brand consistency across all experiential touchpoints, aligning with messaging and campaign objectives.
- Develop strategies to increase booth traffic, lead generation, and post-event engagement.
- Identify opportunities to integrate digital and social media activations into live experiences to maximize reach and engagement.
Project Management & Budgeting - Own project timelines, logistics, deliverables, ensuring activations are executed on time and within budget.
- Manage budgets, invoices, and vendor negotiations, maximizing ROI for each activation.
- Analyze post-event performance, including engagement metrics, lead generation, and ROI, and provide actionable insights for continuous improvements.
Cross-Functional Collaboration - Partner with internal cross-functional teams, agencies, vendors to bring brand experiences to life.
- Collaborate with Brand and Marketing Communications teams to amplify experiential activations across multiple marketing touchpoints.
- Align with Product Management team to ensure hands-on activations deliver a seamless brand experience.
- Work closely with Channel Marketing teams to ensure activations drive conversions wherever possible.
Job Experience/Skills: - 4-6 years of experience in Experiential Marketing, Brand Activation, Event Marketing, or related fields within the CPG, retail, or consumer goods industries.
- Proven ability to plan and execute large-scale events, trade shows, and retail activations.
- Strong understanding of consumer engagement strategies, brand storytelling, and omnichannel marketing.
- Experience managing vendors, agencies, budgets, and logistics for marketing events.
- Analytical mindset with the ability to track performance metrics and optimize activations for ROI and brand impact.
- Exceptional project management skills, with the ability to manage multiple activations simultaneously.
- Ability to travel 30-50% for activations, trade shows, and events as needed.
- Bilingual (Spanish) preferred.
Education: Bachelor Degree in Marketing
Equal Opportunity Employment: We are an equal opportunity employer. We welcome all applicants.
E-Verification: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.