Making the future is everyday life at Samsung. We're seeking innovators who are called not just to change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better, and our people thrive with a driven mindset - better builds on better. We believe an inclusive culture and a diverse workforce drive innovation and growth. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.
At Samsung Electronics America, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both at the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and live comfortably in the uncomfortable zone.
At Samsung Health, we aim to build a healthier future for everyone. By advancing technologies that people use to live, work and play, we are pushing the boundaries of traditional wellness and care.Using industry-leading technologies and leveraging ecosystem partners, Samsung Health is reimagining the consumer-centric healthcare system of tomorrow.
Position Summary
The Director Marketing, US Digital Health will report to the Head of Digital Health Marketing and will play a pivotal role in driving strategic marketing initiatives and expanding the digital health ecosystem through key partnerships and market expansion initiatives. This position will manage marketing strategy development and execution while managing strategic relationships with pharmaceutical companies, digital health providers, NGOs, and academic research institutions.
Key Responsibilities
Strategic Marketing Management
- Manage and execute comprehensive marketing strategies to drive Samsung Health's growth in North America
- Lead product marketing programs for the Samsung Health app and connected services
- Create and manage go-to-market strategies for new features and services
- Own trade event strategy and planning to maximize Samsung Health's presence in the digital health space
Partnership Development & Management
- Manage and support strategic partnerships with pharmaceutical companies, digital health providers, NGOs, and academic institutions
- Develop co-marketing initiatives and joint value propositions with partners, with deep project management and management of milestones
- Create and execute partnership activation plans to drive mutual business growth
- Manage relationship with key stakeholders across partner organizations
Analytics & Consumer Insights
- Own consumer insights function for Samsung Health North America
- Develop and maintain analytics dashboards for tracking industry trends and business performance
- Lead market research initiatives to identify growth opportunities
- Translate data insights into actionable marketing strategies
- Communicate and present category data to multiple stakeholders
Digital Health Ecosystem Expansion Program Management
- Manage integration programs with partner platforms and services
- Support innovative health technology initiatives with research institutions
Candidate Characteristics
- Exceptional strategic thinking and business acumen
- Strong analytical capabilities and experience with data visualization tools
- Outstanding communication and presentation skills
- Experience managing cross-functional teams and stakeholders
- Manage reporting to various stakeholders
- Ability to work effectively in a highly global, matrix organization
- Deep knowledge of digital health technology industry regulations and compliance requirements
- Proven ability to influence without direct authority
- Experience managing and developing vendors, partners, other BU stakesholders
- Strong project management and organizational skills
- Ability to thrive in a fast-paced, dynamic environment
- Cultural awareness and experience working with international teams
Qualifications/Skills
- 12+ years of marketing experience with 5+ years in digital health, healthcare technology, or related fields
- Proven track record of developing and managing strategic partnership programs, events, convenings
- Strong background in product marketing, and go-to-market strategy execution in app/services
- Experience working with healthcare, pharmaceutical, or research institutions
- Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Ability to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlines
- Ability to collaborate effectively, both internally and with partners, customers
- Demonstrated success in data-driven decision making and analytics
- Bachelor's degree required; MBA or similar degree preferred
- Mountain View, CA (Hybrid: 2-3 days per week in office)
- Ability to work with Korean HQ during their business hours required
- Travel: 20% domestic and international