Position Summary:
We are seeking a dynamic and strategic Director of Marketing to lead the marketing efforts for our growing pain management group. This individual will be responsible for overseeing and executing comprehensive marketing initiatives across all channels, with a focus on driving patient acquisition, increasing brand awareness, strengthening referring provider relationships, and supporting the implementation of operational initiatives. The ideal candidate will be proactive, creative, data-driven, and experienced in both digital and traditional marketing strategies within a healthcare or multi-site environment.
Key Responsibilities:
Strategic Marketing Leadership
Develop and execute a cohesive, multi-channel marketing strategy aligned with organizational goals.
Manage the marketing budget and allocate resources effectively to maximize ROI.
Serve as the primary liaison to marketing vendors, including website developers, ad agencies, and media partners.
Brand Management
Define and evolve the brand identity, including voice and visual style, aligned with the company's mission.
Ensure consistency in all internal and external communications, advertising, and patient experiences.
Monitor brand health using sentiment analysis, Net Promoter Score (NPS), and customer feedback.
Develop competitive positioning strategies that highlight the company's unique value propositions.
Digital Marketing & Website Oversight
Oversee the maintenance, optimization, and performance of the company's website and digital presence.
Manage SEO/SEM and ensure discoverability of all digital content. - Track analytics and use performance data to drive marketing decisions and campaign improvements.
Content Strategy
Develop and maintain an integrated content calendar aligned with key marketing initiatives.
Create high-value, educational, and conversion-focused content across all platforms.
Ensure SEO best practices and optimize all content for search visibility.
Elevate physicians and executives as thought leaders through media, blogs, and events.
Social Media & Engagement
Manage content creation and scheduling across all social platforms.
Foster engagement and grow the organization's online presence.
Align social messaging with brand identity and organizational goals.
Referral Generation & Community Outreach
Design and execute strategies to strengthen referral relationships with physicians and allied providers.
Coordinate local events, sponsorships, and community education programs.
Partner with operations to ensure successful outreach and referral initiatives.
Market Research
Develop detailed customer personas based on behavior, demographics, and needs.
Conduct ongoing competitor and market analysis to identify growth opportunities.
Monitor industry trends, technologies, and customer expectations.
Use CRM data, focus groups, and surveys to generate actionable insights.
Customer Experience
Map and optimize the patient journey from initial contact to long-term loyalty.
Establish regular feedback loops using surveys, reviews, and satisfaction tools.
Ensure consistency across all patient touchpoints-online and in-clinic.
Develop email nurturing campaigns, retention strategies, and loyalty initiatives.
Collaboration & Implementation
Work closely with operations and clinical teams to support the launch of new services, providers, and offices.
Provide strategic marketing support for cross-functional initiatives.
Collaborate with leadership to track KPIs and ensure alignment with organizational goals.
Team Leadership
Build and lead a high-performing marketing team across digital, creative, and communications roles.
Set clear goals and accountability metrics aligned with broader strategy.
Foster cross-functional collaboration with executive leadership, sales, and operations.
Promote a culture of innovation, learning, and results-driven performance.
Budget & Performance Management
Allocate marketing budget strategically to maximize ROI across channels.
Track and report performance metrics such as CAC, LTV, and conversion rates.
Establish KPIs for lead generation, awareness, engagement, and retention.
Continuously test, evaluate, and optimize marketing tactics for improved outcomes.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
5+ years of experience in marketing leadership, preferably in a multi-site medical or healthcare setting.
Proven experience with digital marketing tools and platforms, including Google Ads, Meta Ads, and analytics.
Strong project management, vendor management, and cross-department collaboration skills.
Excellent written and verbal communication abilities.
Passion for healthcare and improving patient experience through strategic marketing.
Preferred Skills:
Familiarity with HIPAA-compliant marketing practices.
Experience with healthcare CRMs and patient engagement platforms.
Ability to balance creative and analytical thinking