We are a forward-thinking law firm committed to building a best-in-class brand across both digital and traditional channels. We are seeking a Director of Marketing to lead and scale our marketing operations - across public relations, content, social media, digital strategy, physical marketing, and brand development.
Join our team and enjoy great benefits, a flexible hybrid work environment and meaningful work.
Key Responsibilities:
Strategic Leadership
- Develop and execute a 360 marketing strategy aligned with business goals and growth targets.
- Own and evolve the firm's brand identity, messaging, and voice across all channels.
- Build, manage, and scale internal and external marketing resources.
Digital Marketing Oversight
- Lead strategy for all digital marketing efforts: website, SEO, PPC, content marketing, lead generation.
- Guide UX improvements, funnel building, and automation systems with marketing performance in mind.
- Manage content planning across blogs, email campaigns, landing pages, and digital video.
AI Integration & Innovation
- Leverage AI tools to enhance marketing efficiency, personalization, content creation, and data analysis.
- Stay ahead of marketing AI trends (e.g., ChatGPT, Midjourney, Jasper, Surfer SEO, etc.).
- Must be a high-level AI user and prompt engineer - able to efficiently produce, refine, and repurpose content, develop workflows, and experiment with AI-driven campaigns.
PR & Communications
- Develop and manage media relationships and secure earned media placements.
- Lead strategic communications efforts including thought leadership, press releases, and speaking opportunities.
Social Media & Content
- Build and maintain a content calendar across LinkedIn, Instagram, YouTube, and X (Twitter).
- Supervise production of original content, including video, short-form posts, blog articles, and case studies.
- Ensure consistent brand tone and high production value across all media.
Physical / Traditional Marketing
- Plan and manage local marketing efforts including mailers, signage, events, and sponsorships.
- Tailor outreach for geography, demographics, and specific practice areas.
Analytics & Optimization
- Develop reporting systems for KPIs, ROI tracking, and campaign effectiveness.
- Use data to drive decision-making and iterate on campaign strategies.
- Present monthly and quarterly insights to senior leadership.
Qualifications:
Required:
- 7-12+ years of experience in marketing leadership, ideally within a law firm or professional services.
- Expertise across digital marketing, content, brand development, and team management.
- Excellent written, verbal, and visual communication skills.
- Proven ability to build marketing infrastructure from scratch or scale an underdeveloped department.
- AI-powered content and marketing tools (e.g., ChatGPT, Jasper, Surfer, Copy.ai, Midjourney)
- CRM and marketing automation systems (SalesForce, HubSpot or equivalent)
- Website CMS (WordPress, Webflow)
- Analytics platforms (Google Analytics 4, Hotjar, etc.)
- Paid media reporting tools (Meta, Google Ads, LinkedIn Ads)
- Prompt engineering for generating and refining content with AI
- Ability to lead and coach others in adopting AI into marketing workflows.
Nice-to-Haves:
- Legal industry or professional services marketing experience
- Experience producing video, podcast, or audio-visual content
- SEO or technical writing background