Objectives of this Role
The Marketing Director assists management with educating clients about the company's services in order to increase project awards and revenue. The Marketing Director assists management and managers with new client development and management of existing clients . The Marketing Director uses a wide range of people skills and expertise in the company's services and how we can serve customers and businesses.
Reports to: Vice President of Corporate Operations
Job Responsibilities
Assist with maintaining current client relationships and identifying potential clients
Contacting potential clients to develop relationships and project opportunities. Establish rapport and arrange meetings
In conjunction with ownership, develop objectives and strategies in support of the overall corporate business development goals per each market segment in conjunction with the strategic business development and marketing plans.
Maintain a strong understanding of company services.
Further knowledge and education regularly through participation in organizations, workshops, research, and seminars, and share best practices, current trends, and local marketing ideas and tactics with the team. Identifies ideas by researching industry and related events, publications, and announcements.
Leads the development of Requests for Qualifications and Proposals for clients including writing the technical proposal sections.
Lead prospective project interview strategy and preparations with Marketing Coordinator.
Assist with building market position by locating, development, defining, and closing business relationships
Assist with examining risks and potentials for business opportunities
Assist with evaluating potential client needs and goals
Assist with increasing the value of current customers while attracting new ones.
Lead and maintain information utilizing Cosential (CRM) Tool
Review, maintain and provide guidance on current market trends, etc. for social media platforms. Work with Marketing Coordinator to implement
Lead seeking and researching new sources of prospective projects and provide guidance to Ownership and management.
Attend and gather project specific information in Pre-flight and Post-flight meetings
Lead weekly Marketing meeting to report activity to Ownership
Protects organization's value by keeping all information confidential
Special Projects as required.
Skills and Qualifications
- Marketing Director must possess the following qualifications / Skills:
- Self-Motivation
- Prospecting skills
- Goal Orientated
- Strong writing skills
- Strong planning
- Understanding and catering to customer's needs
- Market knowledge
- Strong presentation and networking skills
- High Energy level
- Professionalism
- Understanding and assisting with meeting revenue goals
- Bachelor's degree in marketing, communications, construction, business or related field
- 5 -7 years of AEC industry experience
- Exceptional communication and presentation skills, and ability to express technical and nontechnical concepts clearly and concisely
- Excellent organizational skills and time management to meet goals and set priorities
- Takes initiative and has a drive to succeed
- Ability to manage complex projects and multi-task
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty
- Proficient in Word, Excel, Outlook, Indesign, Cosential, and PowerPoint, etc.
- Ability to work under pressure and in new environments.
Regency Construction Services, Inc. is an Equal Opportunity Employer and participates in Ohio's Drug Free Safety Program. The Company does not discriminate in hiring or employment, in accordance with the requirements of all applicable laws, including race, color, religion, national origin, ancestry, age, gender, marital status, military status, sexual orientation, disability, or medical condition.