Ready to Build a Marketing Machine That Changes Lives? Join Our Growing Team.
We are a rapidly growing financial advisory firm that recently achieved a significant milestone: hitting $1M in annual revenue by specializing in helping federal employees retire with confidence and financial security. Our mission is to empower those who have dedicated their careers to public service.
Now, we're seeking a highly motivated and results-driven Marketing Director to lead our growth initiatives and help us scale to $5M+ in revenue over the next 3 years. This is a pivotal role for a self-starter who is passionate about both strategic marketing and making a tangible impact on people's lives.
If you're tired of just executing someone else's marketing plans and ready to build and own a complete marketing strategy from the ground up, we want to talk to you.
What You'll Own & Impact:
As our Marketing Director, you will be instrumental in driving our growth and optimizing our customer acquisition funnel. Your key responsibilities will include:
- Fix Our Current Challenge: Swiftly analyze and restore our appointment conversion rates from 20% back to 30%+ within the first 90 days.
- Scale Lead Generation: Strategize, build, and manage multiple new lead sources and channels beyond our existing Facebook Ads, expanding our reach to federal employees.
- Drive Revenue Growth: Develop, implement, and optimize comprehensive marketing systems that directly support our ambitious goal of 25%+ annual revenue growth.
- Build Your Team: As we continue to expand, you will have the opportunity to recruit, hire, and manage a team of marketing specialists, fostering a high-performing marketing department.
- Own the Numbers: Be the go-to expert for marketing analytics. You will continuously track, analyze, and optimize our entire marketing funnel for maximum ROI and efficiency.
The Growth Opportunity - Your Path with Us:
We believe in fostering internal talent and providing clear career progression.
- Year 1: Master our current marketing systems, identify key areas for improvement, and drive measurable, immediate enhancements in performance.
- Year 2: Research and launch new, innovative marketing channels, and implement advanced marketing automation strategies to streamline operations.
- Year 3: Lead a dedicated marketing team as we push past the $3M revenue mark, solidifying our market presence.
- Long-term: Significant potential for substantial salary increases, equity participation, and a prominent Director-level leadership position within the firm.
What We're Looking For (Required Skills & Experience):
We are seeking a proactive leader with a proven track record of success.
- 3-5 years of hands-on marketing experience with demonstrated, measurable results in increasing conversion rates.
- Agency Management Experience: Proven ability to effectively manage and collaborate with digital advertising partners and external vendors.
- Data-Driven Mindset: You are highly analytical, comfortable living in spreadsheets, and passionate about analyzing performance metrics to inform decisions.
- B2B Lead Generation Experience: Demonstrated success in generating qualified leads, preferably within professional services or financial advisory.
- Self-Starter Mentality: You proactively identify problems, propose solutions, and take initiative without extensive oversight.
- Growth Ambition: A strong desire to build something significant and drive exponential growth, rather than simply maintaining the status quo.
Bonus Points For:
- Financial services or government contractor experience.
- Proficiency with Zoho CRM or other marketing automation platforms.
- Experience with content marketing strategies and webinar promotion/execution.
- Direct experience scaling companies from $1M to $5M+ in revenue.
What We Offer:
We value our team members and offer a compelling package designed to support your success and well-being.
- Competitive Base Salary: $60,000 - $80,000, commensurate with your experience and proven track record.
- Performance Bonuses: Generous bonuses directly tied to improvements in conversion rates and the quality of leads generated.
- Rapid Growth Opportunity: Be part of a fast-growing firm with significant opportunities for internal promotion and career advancement.
- Remote Flexibility: Work from home with occasional travel required for crucial team meetings, strategy sessions, and professional development events.
- Professional Development Budget: We invest in your growth with an allocated budget for courses, conferences, certifications, and industry training.
- Direct CEO Access: You will work closely with our leadership team, contributing directly to strategic decisions and the company's future direction.
Why This Role Matters to Us (and You):
This isn't just a marketing job; it's an opportunity to build the engine that directly helps federal employees achieve financial security and retire with confidence. Every improvement you make in conversion rates translates into more families securing their financial future. Your work will have a direct, positive impact on real lives.
Ready to Build Something Big?
If you're an ambitious, results-oriented Marketing Director eager to own a complete marketing strategy and drive significant growth for a mission-driven company, we encourage you to apply.
To Apply:
Please submit the following:
- Your resume, specifically highlighting any conversion rate improvements you've achieved in previous roles.
- A brief note (1-2 paragraphs) outlining how you would strategically approach fixing a hypothetical 40% drop in appointment conversions if you joined our team.
- A description of one marketing campaign or project you are most proud of, explaining your role and the key results.
We are an equal opportunity employer committed to building a diverse team of professionals who are passionate about helping others achieve financial freedom