Role Summary:Sunny Communications is seeking a hands-on, full-stack Director of Marketing to build and lead a high-impact marketing function that drives profitable growth across our channels. This cross-functional role will work closely with Sales, Procurement, eCommerce, Repair, Rental, and Finance to unify customer data, optimize marketing activities, and build sustainable and scalable strategies.
We're looking for a resourceful leader who brings both creativity and consistency to our marketing. This person will develop Sunny's brand identity and go-to-market strategy while testing new ways to profitably grow awareness, relevance, and reach. This is an entrepreneurial role ideal for someone who thrives on ownership, collaboration, and impact.
Key Responsibilities:CRM Strategy & Execution
Consolidate fragmented customer data from across the business into a centralized CRM
Lead direct outreach to top 500 dealers to assess interest across buy/sell/rent/repair services
Build robust dealer profiles with contact details, history, and service interests for campaigns
Retention & Engagement Campaigns
Manage segmented email/SMS campaigns to drive dealer and customer engagement
Establish customer contacts that improve repeat business and retention across product lines
Test and optimize messaging, timing, and channel mix to increase campaign effectiveness
Digital Marketing & eCommerce Growth
Launch and scale sustainable, profitable paid acquisition efforts (e.g., Google, Meta, TikTok)
Define SEO strategy and oversee creation of optimized landing pages and product content
Manage new site performance with focus on improving registration, traffic, and conversion
Brand & Communications
Develop a brand architecture and standards with consistent voice, tone, and visual identity
Lead the creation of assets and campaigns that reflect Sunny's value and personality
Test bold ideas across digital, events, and content to grow brand awareness and build loyalty
Trade Show & Sales Support
Partner with Sales to create marketing strategies that drive dealer and end user engagement
Audit our current trade show presence and identify opportunities to improve tactics
Optimize lead capture, follow-up, and CRM tracking of trade show attendees to improve sales
Analytics & Attribution
Build performance dashboards to track traffic, conversion rates, CAC, LTV, and campaign ROI
Partner with Finance to tie marketing efforts to sales outcomes and P&L impact
Run tests across campaigns and landing pages to improve marketing performance
Required Qualifications: 7+ years of marketing experience, incl. leadership in a growth-stage or entrepreneurial business
Experience owning performance and driving revenue
Demonstrated success in building or scaling CRM systems, integrating teams and data sources
Proven experience designing and executing successful retention and lifecycle campaigns
Strong grasp of marketing analytics, attribution, and ROI-based campaign management
Experience with marketing tools like Google Ads, Meta Ads, email platforms, and CRM systems
Ability to lead through influence in a cross-functional role
Strategic thinker with a bias for action, curiosity, deep creativity, and drive to solve problems
Bachelor's degree in Marketing, Business, or a related field PREFERRED