Summary: Builds and maintains customer database and develops and executes direct marketing campaigns.
Essential Job Functions:
The Database Coordinator is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.
The Database Coordinator executes all aspects of data-related activities and administers the production of direct mail and player lists.
Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
Accurately tracks redemptions of all database marketing programs.
Adheres to all regulatory, company and department policies and procedures.
Responsible for assisting in developing in accordance with established policies, procedures and controls.
Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.
Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
Researches competitor's usage of technology, as well as new technologies that may be of interest to the casino.
Utilize MS Access, MS Excel, Oracle or another SQL client to add functionality to developed systems.
Answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
Assist and participate in marketing functions as required.
Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
Maintains confidentiality of customer information.
Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.
Develop, provide and utilize data driven decisions and efficient data extraction.
Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies.
Works closely with Slot Departments/Hosts, Players Club, F&B, IT, Accounting and direct mail vendors.
Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.
Ensures compliance with all regulatory controls both internal and external including but not limited to the state and federal laws and the Illinois Gaming Board.
Fields patron complaints when they become issues or inquiries.
Performs other related duties as assigned
Qualifications: Bachelor's degree in Marketing or Information Technology and/or appropriate database
Marketing/casino experience.
Two or more years related experience
Thorough knowledge and understanding of player tracking and analysis system.
Experience with quantitative analysis and/or statistics helpful along with experience using relational databases (Access, SQL Server) and general financial analysis.
Excellent organizational skills; experience with Microsoft Office programs; superior oral,
written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.
Must have well rounded marketing and customer relations skills.
Proficient in computers, including database applications, e-mails and Internet.
Knowledge of applicable law, regulations, rules, procedures and administration is preferred.
Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a plan of action.
Must be able to meet with various outside agencies and vendors on a professional level.
Ability to communicate with Team members and guests.
Ability to be a TEAM player.
Ability to successfully fulfill the pre-employment process.
Ability to work flexible shifts and days of the week including holidays.
Ability to obtain and maintain all necessary licensing.
Physical and Mental Demands: Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.
Must occasionally lift and lift up to 25 pounds.
Frequently required to stoop, crouch or kneel.
Ability to interact with others while maintaining a courteous and positive demeanor.
Exposure to high noise level.
Job Type: Full-time
Pay: $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Weekends as needed
Work Location: In person