Mister Car Wash is rewriting the rules of the car wash industry. Headquartered in Tucson, Arizona, we are the nation's largest and fastest growing multibillion dollar, publicly traded car wash company with over 500 car washes in 21 states.
We wash cars for the fun of it. We put people first. We help turn jobs into careers.
We're currently seeking a Marketing Data Administratorto join our Headquarters team.
The Marketing Data Administrator plays a pivotal role in managing and optimizing customer data and web analytics, ensuring the delivery of accurate insights and enhancing marketing campaign effectiveness. This role is essential for maintaining data integrity, compliance, and accessibility while supporting data-driven marketing strategies. By providing insights into digital performance, the Marketing Data Administrator helps drive informed decisions and impactful marketing initiatives.
What You Will Do: - Manage and maintain customer data within our CRM and marketing platforms.
- Ensure the development of a unified, accurate customer profile by integrating data from various systems (CRM, marketing tools, POS).
- Implement data hygiene best practices, including resolving duplicates, enriching records, and standardizing data across systems.
- Collaborate with marketing team members to support segmentation, audience targeting, and creation of personalized campaign initiatives.
- Design and maintain efficient data workflows to streamline data integration and management across platforms.
- Implement, manage, and optimize web analytics tools (GA4) to monitor user behavior and improve digital platform performance.
- Assist in data governance efforts to ensure adherence to privacy regulations and organizational policies.
- Support the marketing team with data extraction, dashboard creation, and reporting to evaluate campaign performance and deliver actionable insights.
How You Will Shine: - Bachelor's degree in Marketing, Data Management, Information Systems, or a related field.
- 2+ years of experience managing customer data and/or web analytics, preferably within a marketing or digital environment.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools, and data visualization software (e.g. Tableau, DOMO).
- Technical expertise with GTM, GA4, and event tracking.
- Experience with customer data platforms (CDP) and/or SQL.
- Knowledge of data integration, APIs, and best practices for data hygiene.
- Exceptional analytical skills with the ability to transform data into actionable business insights.
- Detail-oriented with strong organizational and project management skills.
- Strong communication skills, able to effectively collaborate with both technical and non-technical teams.
- Knowledge of privacy regulations such as CCPA and GDPR.
- Experience working in a retail or subscription-based business is a plus.
What motivates our team: - Excellent Benefits including medical, vision, dental, PTO, 401k, etc.
- Career Progression with a high growth, publicly traded company.
- Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.
- Modern office space in the heart of downtown Tucson.
- On-site Fitness Gym and Bike Share.
- Employee Game Room and Lounge.
- Free Unlimited Wash Club Membership.
It's your time to SHINE. Join the Mister Car Wash team today. Mister Car Wash provides equal employment opportunities to all employees and applicant for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We participate in the E-Verify system nationwide.
Other details- Job Family Marketing
- Job Function Marketing & Communications
- Pay Type Salary
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